Iniziativa eco-responsabile e CSR

📊 COP29 recently concluded, sparking a reflection on sustainable tourism narratives. Italy is ranked 43rd globally for climate change performance. The sustainable tourism discourse often focuses on competitiveness, customer demand, and profitability. A teacher from a hotel institute highlighted the lack of update courses for tourism subject teachers, suggesting a need for regular professional development, which is not currently supported by the school system. The Ministry of Tourism is encouraged to collaborate with the Ministry of Education to create update pathways for tourism teachers. Meanwhile, the Venice-based luxury hotel Bauer has been purchased by Mohari Hospitality in partnership with Omnam group for $300 million, with an additional $150 million planned for renovations.

☕ Founded in 1979 in Bologna by Francesco Segafredo and sisters Chiara and Cristina, Essse Caffè symbolizes 45 years of quality in Italian coffee, focused on the Horeca sector. The new Expresss system, designed for Horeca, ensures consistent coffee quality with reduced maintenance costs, waste, and energy consumption. Essse Caffè also offers a home-use coffee bean line, committing 10% of the first year's revenue to the Veronesi Foundation for pediatric cancer research. Their Christmas 2024 limited-edition Panettone al Caffè marks the company's 45th anniversary. A new business unit, Caffè Crudo, explores market opportunities, and the company improves employee well-being through flexible work arrangements.

💳 CUSTOM Pay, part of the Gruppo Custom, is enhancing its market position with advanced technology and sector experience led by CEO Marco Rizzoli and President Carlo Stradi. Focused on Retail and Hospitality, CUSTOM Pay offers innovative, AI-powered analysis tools emphasizing emotional intelligence and behavioral biases to simplify operations and improve customer experience. With over 360,000 point-of-sale systems in Italy and a goal to exceed 500,000 by 2025, the group is a leader in payment technology. The cutting-edge OMNI KEY and OMNI TOUCH systems accept all electronic payments, negating the need for additional devices. A workshop on payment innovation and trends will be held on November 28 at 10:00 am at the Salone dei Pagamenti.

🍪 Master pastry chef Emilio Soldivieri, renowned for respecting tradition while adapting to new lifestyles, recently introduced stevia-sweetened cookies—natural zero-calorie sweeteners. The cookies come in various shapes and flavors and can be used as festive decorations. Since 2017, Pasticceria Elia of Giffoni Valle Piana, established in 1968 by Elia Soldivieri and now run by his son Emilio, offers the Pan di Stevia, a preservative-free artisanal panettone sweetened with stevia. Other whole ingredient panettone varieties include classic, apricot, hazelnut, apple, and the MRS, a tribute to typical Campanian Christmas flavors. Products are available for shipping from their online shop at www.pasticceriaelia.it.

🍺 Birrone, with over 16 years in the business, introduces "Free Melograno," their first non-alcoholic, low-fermentation beer, part of the new "Free From Desire" line. Free Melograno is designed for all occasions, featuring a distinctive pomegranate juice addition for a unique, refreshing taste. This innovation caters to those seeking the pleasure of craft beer without alcohol.

🏠 L’hotel Britannique in Naples, established in 1870 in the Chiaia district, rebranded as Bonart after its 2020 renovation, celebrating Campanian art with 150 pieces from 50 local artists. The hotel features 72 rooms, including 6 suites named after Neapolitan myths, offering panoramic views from The Macphersons and The NiqBar Rooftops. Owned by Caracciolo Hospitality Group, Bonart supports community projects like training for disadvantaged women and urban regeneration, underlining a commitment to sustainability and excellence.

🍺 Carlsberg Denmark partners with DLG and Viking Malt to buy Danish malt barley grown by regenerative principles for a Carlsberg beer available in 2025. As part of its sustainability strategy "Together Towards ZERO and Beyond," Carlsberg Group aims to exclusively use regenerative agriculture raw materials by 2040. Currently, Carlsberg has purchased 500 tons of malt barley for brewing 3.3 million liters of beer. A special edition Carlsberg beer with 100% regenerative malt barley will be released in 2025. Carlsberg's Danish CO2e emissions, 24% of which come from agriculture, are expected to be reduced by this switch to regenerative farming.

🛡 CIRFOOD, an Italian cooperative enterprise in collective catering, has been awarded the ISO 30415:2021 certification for diversity and inclusion. The company, with over 12,000 employees—87% of whom are women, from 130+ countries—prioritizes D&I as a strategic lever. Special diets in school catering reached 17.4% in 2023, reflecting a commitment to meet diverse dietary needs. Chiara Nasi, President of CIRFOOD, emphasizes the importance of such values for societal change. The company also opened RITA Pieve in 2021, Italy's first fully inclusive self-service restaurant, and collaborates with local associations like CIDAS, supporting transgender employment.

🏖️ Swedish firm Qarlbo AB and its Italian hospitality enterprise Erqole launched the luxury brand Miramis. Launch properties in Southern Tuscany include the 2023-opened Hotel La Roqqa and Isolotto Beach Club in Porto Ercole, and the soon-to-be renovated Hotel Torre di Cala Piccola in Porto Santo Stefano and Fattoria La Capitana in Magliano. Qarlbo Hospitality's CEO Flavio Bucciarelli emphasizes local enhancement and long-term vision, while Erqole's CEO Stefano Cuoco stresses commitment to authentic, personalized hospitality.

🚂 Iryo, active since November 25, 2022, celebrates two years in the Iberian market, transporting over 13 million passengers. With 65 daily connections and a fleet of 20 Frecciarossa trains, the company links 11 cities, including Madrid, Barcelona, Zaragoza, and others. Simone Gorini, CEO, highlights the importance of 2024 as the first full year of operations for all routes. The summer season saw a 77.43% load factor with 2.1 million passengers. The most popular route was Barcelona-Seville. Iryo's trains are 94% recyclable and use 100% renewable energy, with a focus on intermodal transport solutions.