Iniziativa eco-responsabile e CSR

🍪 Master pastry chef Emilio Soldivieri, renowned for respecting tradition while adapting to new lifestyles, recently introduced stevia-sweetened cookies—natural zero-calorie sweeteners. The cookies come in various shapes and flavors and can be used as festive decorations. Since 2017, Pasticceria Elia of Giffoni Valle Piana, established in 1968 by Elia Soldivieri and now run by his son Emilio, offers the Pan di Stevia, a preservative-free artisanal panettone sweetened with stevia. Other whole ingredient panettone varieties include classic, apricot, hazelnut, apple, and the MRS, a tribute to typical Campanian Christmas flavors. Products are available for shipping from their online shop at www.pasticceriaelia.it.

🍺 Birrone, with over 16 years in the business, introduces "Free Melograno," their first non-alcoholic, low-fermentation beer, part of the new "Free From Desire" line. Free Melograno is designed for all occasions, featuring a distinctive pomegranate juice addition for a unique, refreshing taste. This innovation caters to those seeking the pleasure of craft beer without alcohol.

🏠 L’hotel Britannique in Naples, established in 1870 in the Chiaia district, rebranded as Bonart after its 2020 renovation, celebrating Campanian art with 150 pieces from 50 local artists. The hotel features 72 rooms, including 6 suites named after Neapolitan myths, offering panoramic views from The Macphersons and The NiqBar Rooftops. Owned by Caracciolo Hospitality Group, Bonart supports community projects like training for disadvantaged women and urban regeneration, underlining a commitment to sustainability and excellence.

🍺 Carlsberg Denmark partners with DLG and Viking Malt to buy Danish malt barley grown by regenerative principles for a Carlsberg beer available in 2025. As part of its sustainability strategy "Together Towards ZERO and Beyond," Carlsberg Group aims to exclusively use regenerative agriculture raw materials by 2040. Currently, Carlsberg has purchased 500 tons of malt barley for brewing 3.3 million liters of beer. A special edition Carlsberg beer with 100% regenerative malt barley will be released in 2025. Carlsberg's Danish CO2e emissions, 24% of which come from agriculture, are expected to be reduced by this switch to regenerative farming.

🛡 CIRFOOD, an Italian cooperative enterprise in collective catering, has been awarded the ISO 30415:2021 certification for diversity and inclusion. The company, with over 12,000 employees—87% of whom are women, from 130+ countries—prioritizes D&I as a strategic lever. Special diets in school catering reached 17.4% in 2023, reflecting a commitment to meet diverse dietary needs. Chiara Nasi, President of CIRFOOD, emphasizes the importance of such values for societal change. The company also opened RITA Pieve in 2021, Italy's first fully inclusive self-service restaurant, and collaborates with local associations like CIDAS, supporting transgender employment.

🏖️ Swedish firm Qarlbo AB and its Italian hospitality enterprise Erqole launched the luxury brand Miramis. Launch properties in Southern Tuscany include the 2023-opened Hotel La Roqqa and Isolotto Beach Club in Porto Ercole, and the soon-to-be renovated Hotel Torre di Cala Piccola in Porto Santo Stefano and Fattoria La Capitana in Magliano. Qarlbo Hospitality's CEO Flavio Bucciarelli emphasizes local enhancement and long-term vision, while Erqole's CEO Stefano Cuoco stresses commitment to authentic, personalized hospitality.

🚂 Iryo, active since November 25, 2022, celebrates two years in the Iberian market, transporting over 13 million passengers. With 65 daily connections and a fleet of 20 Frecciarossa trains, the company links 11 cities, including Madrid, Barcelona, Zaragoza, and others. Simone Gorini, CEO, highlights the importance of 2024 as the first full year of operations for all routes. The summer season saw a 77.43% load factor with 2.1 million passengers. The most popular route was Barcelona-Seville. Iryo's trains are 94% recyclable and use 100% renewable energy, with a focus on intermodal transport solutions.

🌱 Relais & Châteaux partners with UNESCO to promote sustainability. President Laurent Gardinier aims to integrate personal enrichment with environmental, social, and economic goals. UNESCO's Director-General Audrey Azoulay emphasizes changing food visions and practices for human-environment balance. The company launches 'In harmony with the planet: 12 Commitments for Sustainability', focusing on preserving culinary traditions, promoting biodiversity, and daily actions towards a more humane world. Commitments supported by UNESCO and Relais & Châteaux associates at their annual congress.

🏳️‍🌈 At the 8th Qprize edition in 2024, Noto, Provicetown, Starhotels, Lufthansa, Royal Caribbean International, and Viaggi Off were recognized for their social sustainability efforts, particularly in the LGBTQ+ community. Andrea Corsini, director of Qmagazine, highlighted the importance of showcasing ethical market offerings. The event was supported by Serravalle Designer Outlet, Ita Airways, AITGL, ELTA, and IGLTA.

🌻 Italian olive oil exports surpassed €2 billion from January to August 2024, marking a 59% increase over the same period in 2023, reversing a four-year negative trend. Boosted by price hikes, this resulted in a €5.2 million surplus. Exports to non-European markets grew by 9.6% in volume, with significant rises to the USA (+9.6%), Japan (+6.1%), Canada (+12.9%), and Germany (+17.9%). Extra virgin olive oil ("EU Cat.1") accounted for about 85% of foreign sales, exceeding €1.7 billion. Over 70% of Italy's 1.1 million hectares of olive cultivation is in hills or mountains, aiding in hydrogeological stability. Global olive cultivation spans over 11 million hectares, noted for its CO2 sequestering ability, making it the most eco-sustainable agricultural crop.