Iniziativa eco-responsabile e CSR

🍞 More than 15% of sandwiches produced in Europe are wasted, with 5 million tons of bread trashed annually, worth €12.5 billion. Consumption habits demanding the freshest bread contribute to this waste. In the U.S., over 500,000 tons of excess bakery products are produced every year. Italy's Regardia, since 1981, has been repurposing these food products for animal feed and bioenergy, with wasted bakery goods containing 8-15% crude protein, 5-10% fat, and over 40% starch.

🍺 Birrificio Contadino Cascina Motta in Sale, Piemonte, since 2019, will make all beers gluten-free by 2025. The brewery emphasizes a "100% farm-to-bottle" model, producing seasonal beers based on nature's rhythms. They use certified organic ingredients and are transitioning to gluten-free using a natural process that maintains the beer's organoleptic complexity. The packaging reflects the farm connection with dialect-named beers and agrestic illustrations. A new IPA-style beer is scheduled for spring 2025.

💰 Gruppo Iren, a major multiutility in North West Italy, partnered with 360Welfare in 2019 to innovate its corporate welfare with "Mensa Diffusa." This service allows Iren employees to choose from a personalized network of affiliated local eateries instead of the traditional company canteen or meal vouchers, enhancing their lunch breaks and supporting the local economy. 360Welfare merged into a 100% Italian company in July 2023, following the fusion of Yes Ticket S.r.l. and BluBe S.r.l., offering customized welfare services. The 360 PAY group, which includes 360Welfare, employs around 600 people, spans 40 companies serving 20,000 clients, and generated over 2 billion euros in turnover in 2024.

💧 On World Water Day, BRITA, a German company specializing in water optimization, launched the "Be a Gamechanger" campaign, encouraging sustainable water use and plastic pollution reduction. BRITA offers quality filtered water solutions for consumers and professionals and has been a reference in the domestic and professional sector for 20 years in Italy. The company has adopted two marine waste collectors at Marina Blue Dolphin in Rome Fiumicino and Venice Certosa Marina, projected to collect about 2 tons of waste annually, including plastics and microplastics. BRITA's carbon footprint is up to 25 times lower with filtered water, aiming to avoid over 6.5 billion single-use water bottles by 2025, reducing its carbon footprint by 1 million tons of CO2. BRITA also supports Whale and Dolphin Conservation since 2016 and promotes an initiative cashback until April 30, 2025, offering a €10 refund on combined purchases of a BRITA filter jug and a 2 or 3 pack of MAXTRA PRO ALL-IN-1 filters. The company reported a total turnover of €691 million in fiscal year 2023 and had 2,314 employees worldwide by the end of 2023, with 1,216 in Germany.

🏖️ FARETURISMO, hosted at UER - Università Europea di Roma from March 19-21, 2025, features the conference "PANTOUR: Enhancing green, digital, and soft skills for sustainable tourism growth" on March 20 at 10:00. PANTOUR, an EU-funded project, builds on the NTG (Next Tourism Generation Alliance) initiative, aiming to strengthen ties between education and the tourism sector. Speakers include Susanna Mensitieri and Maurizio Crisanti, moderated by Antonio Barreca. For more details, visit www.fareturismo.it.

🏫 Ferrarelle Società Benefit, the fourth-largest mineral water company in Italy, continues its partnership as the official water of the FAI Spring Days event, which will be held on March 22-23, 2025, offering access to over 750 extraordinary sites in more than 400 Italian cities. The collaboration, which began in 2006, includes support for the FAI and the sustainable management of the Parco Sorgenti di Riardo, an approximately 150-hectare naturalistic area. Amedei, owned by Ferrarelle since 2027, will open its chocolate factory to visitors during the event. Ferrarelle has been in international distribution to countries including the USA, Canada, and the UAE. It also owns a high-end chocolate production company, Amedei, and runs an organic farm, Masseria delle Sorgenti.

💪 Coca-Cola partners with Special Olympics for the 2025 Winter World Games starting March 8 in Turin, Sestriere, Bardonecchia, and Pragelato. Over 1,500 athletes from 100 countries will compete in eight sports, with the support of 3,000 volunteers, in front of 300,000 spectators. Coca-Cola, a founding sponsor since 1968, extended its global partnership with Special Olympics until 2031. The Torcia dei Giochi Mondiali Invernali 2025 torch was ignited on February 25 in Athens, symbolizing hope and inclusion. Coca-Cola's Gaglianico (BI) site, a European technological leader in rPET production, celebrated the athletes and volunteers. Coca-Cola volunteers will assist athletes at the PalaTazzoli in Turin and skiing events in Sestriere. The company also launched the "Your Support is Real Magic™" campaign, featuring athletes Gaia Pezzolato and Luca De Pieri. Coca-Cola Company, operating since 1927 in Italy, employs over 2,000 people across seven sites.

🍫 Babbi 1952's Spring 2025 offerings include two collections: Easter Edition with elegant egg-shaped Uova di Pasqua Babbi, and the vibrant Time for Colours line. Easter Edition features Babbini Easter Edition (8 assorted wafer Babbini for €11.80) and Babbini & CuBon Easter Edition (assorted Babbini and CuBon pralines). Time for Colours offers Waferini Pistacchio e Vaniglia (190g for €19.20), Babbini Colours, Babbini & CuBon Colours (6 Babbini and 6 CuBon for €8.30), and Pochette Colours with 14 Babbini (€15, FSC® certified recycled fibers). Babbi emphasizes quality, sustainable design, and traditional-modern balance.

💳 Federalberghi partnered with UniCredit to support hotel industry growth, focusing on investment strategies like technological innovation, hotel refurbishment, and cash flow support. The collaboration includes green investment solutions, the "Made4Italy" program for tourism and agri-food synergy, and specialized consultancy for accessing National Recovery and Resilience Plan measures. Federalberghi will link its members with UniCredit's 2,000 branches. Remo Taricani of UniCredit emphasizes strategic tourism for Italian economy, while Alessandro Nucara of Federalberghi highlights the shared development goals.

🏆 Visit Maldives becomes the official tourism partner of Liverpool FC in a multi-year collaboration aimed at promoting the Maldives as a world-class tourism destination. To mark the partnership launch, fans can win a 5-night trip to the Maldives by participating in the myLFC contest. The partnership leverages Liverpool FC's social media platforms, with over 200 million global followers, nearly 12 billion views, and a record 1.5 billion fan engagements last season. Additionally, LFC will support environmental initiatives through their sustainability program, The Red Way.