Iniziativa eco-responsabile e CSR

🍷 Cantine di Verona introduces G.Low, a new low-alcohol wine line featuring an 8% alcohol Bianco from Garganega and Trebbiano grapes, and a Rosato from Corvina and Merlot, produced using natural processes involving early harvesting and controlled fermentations. G.Low, merging "green" and "low", emphasizes sustainability and low alcohol content. Packaging employs eco-friendly Re-Play Tintoretto Gesso paper with 15% recycled glassine. Launch price is €6, debuting at Vinitaly and sold in Northern Europe and 10 group wine shops from April 2025.

📢 Ferrarelle, renowned natural mineral water brand, partners with Geopop, a leading digital scientific dissemination platform. The campaign, launched on March 16, showcases the water's journey over 30 years from Roccamonfina Volcano to the Geyser of Riardo Park, emphasizing its mineral enrichment and natural effervescence. Aimed at younger audiences, it includes a 7-minute online exclusive and a 1.5-minute social media video. Marketing Director Gabriele Monda highlights the initiative's role in making science accessible and promoting sustainability.

🌱 At TUTTOFOOD Milan 2025 (May 5-8, Rho Fiera Milano), 12% of international exhibitors will be from Asia-Pacific, including China. The event has been influenced by the "The Italian Aperitivo" roadshow in Japan, involving over 1000 decision-makers in the food & beverage sector across ten international stops. A significant Japanese delegation will participate, facilitated by ITA Tokyo and Koelnmesse Gmbh. TUTTOFOOD will feature more than 25% foreign exhibitors and welcome around 90,000 visitors, including over 3,000 top international buyers. NielsenIQ data shows a +2.7% organic value growth in the Asia-Pacific region in 2024. Italian products like powdered coffee, dry pasta, oil, and tomato concentrate saw volume growth between +2.3% and +8.1%. TUTTOFOOD Week (May 3-8) will complement the event with food culture experiences around Milan.

🌿 Barilla launched the Accademia del Basilico to promote sustainable agricultural practices and precision farming in basil cultivation, in partnership with DINAMICA and Open Field S.r.l., involving 21 partners across seven lessons. With a 40.4% global market share in pesto production, Barilla's Pesto is made with ISCC PLUS-certified basil from its Rubbiano (PR) sustainable facility. The initiative aims to foster an innovative agricultural model, enhance soil health, reduce agrochemical use, and support digital tools like the DSS system for disease management. Barilla's supply chain upholds ISCC PLUS certification principles, collaborates with the University of Bologna and CeRSAA to develop advanced agricultural practices, and uses the Basilicum app to optimize harvest and minimize waste. The company also ensures soil fertility through crop rotation, dedicating 3% of fields to biodiversity. Barilla's three-year agreements with farmers guarantee production continuity, economic stability, and reward sustainability. From 2023, Barilla Pesto alla Genovese's traceability across 14 European markets is ensured by Connecting Food's blockchain. Sustainability efforts extend to packaging, with "mezzo bianco" jars containing up to 65% recycled glass, decreasing CO2 emissions by 28%, and an aim to use this packaging for all products, with over 43 million jars already produced.

🌺 CIRFOOD Retail, part of the Italian leader group in collective and commercial catering, will manage the catering at Euroflora – the 13th International Flower and Ornamental Plant Exhibition in Genoa from April 24 to May 4, 2025. The event will feature 15 dining points across three strategic areas offering local Ligurian specialties, such as Focaccia di Recco IGP and Pesto di Pra’. Sustainability is a focus, with all materials used being recyclable. Over 150 staff, mostly from the Liguria region, will be employed to cater to the event, which combines tradition with dynamic food and beverage offerings.

🍺 Heineken launched a global recruitment campaign to find a successor with the surname McLoughlin for Josie McLoughlin's pub on Achill Island, Ireland, established in 1870. Over 40% of Irish rural pub owners are considering retirement, yet 84% lack family successors. Heineken's campaign, created by LePub and Publicis Dublin, reaches out to 88 million people of Irish descent worldwide with billboards and ads in cities like New York, Boston, Sydney, Auckland, Buenos Aires, and Phan Thiết. The chosen "new McLoughlin" receives mentorship, business support, and initial investment advice. The initiative is part of Heineken's broader "For the Love of Pubs" campaign.

☕ At the Horeca ExpoForum in Turin, the 2025 Master Coffee Grinder Championship's first stage featured a new format engaging participants and the audience. Massimo Lugli won the analog coffee test with traditional tools and a Peruvian specialty roasted by Costadoro. Nadia Giacomelli led the technical trials with a time of 13'45". Tania Maifredi secured first place, advancing to the finals with Nadia. The event highlighted social responsibility, supporting the International Women's Coffee Alliance Italia and other initiatives. The next event is on May 25th in Vittoria (RG), Sicily.

☕ In 2024, global coffee prices soared by 38.8% due to extreme weather impacting major producers. Arabica beans spiked 58%, and Robusta surged 70% in December 2024. Vietnam saw a 20% production drop and a 10% export reduction, while Indonesia's production fell 16.5%, leading to a 23% export decrease. Brazil revised its forecast from a 5.5% increase to a 1.6% decrease. U.S. consumer prices rose by 6.6%, and the EU saw a 3.75% increase in December 2024 compared to 2023.

🍪 Alce Nero introduces Organic Corn Rings and Organic Corn and Carrot Sticks to their Baby Food line, made with high-quality, natural Italian ingredients, and suitable for children from 12 months old. These snacks contain no added salt, no gluten, and are not fried. Alce Nero, established in 1978, connects over 1,000 organic farmers globally, offering more than 300 organic products. For more details, visit www.alcenero.com.

🏞 Tui Musement declares Croatia as the leader in naturalistic tourism, with Plitvice Lakes National Park topping the list with over 2 million searches in the past year. Krka National Park, also in Croatia, ranks second, appreciated for its natural beauty and historical significance. The UK's Peak District, the nation's oldest national park, takes third place. Thingvellir National Park in Iceland and Ojców National Park in Poland complete the top five. Among Italian audiences, Vesuvius National Park is the most searched, followed by Gran Paradiso and Pollino National Parks.