Iniziativa eco-responsabile e CSR

🏦 Majorian launched "Peace&Work" in 2023, the first award for Quality of Work Life (QWL) in the hospitality sector. Over two years, 252 audits involving 4,300+ employees, with a 76.9% participation rate, were conducted in France and Italy. The anonymous questionnaire covered five key criteria and resulted in a Bronze, Silver, or Gold certificate valid for two years. Notable findings include 85% employee pride, 94% acknowledging their impact on customer satisfaction, but also internal communication and comfort needing improvement, with 21% feeling pay equity is lacking.

😎 Emilio De Risi delivered a lecture at the 24ore Business School's Destination Management master program, titled "Non chiamarlo copywriting. Scrivere e raccontare il turismo." Airbus plans to fly a hydrogen-fueled electric plane by 2035. McDonald's brand value is $40.5 billion, surpassing Starbucks for the first time since 2016. Denmark and Finland updated travel advisories for transgender individuals heading to the US, while Germany and UK also revised their guidelines for entry into the US. West Japan Railway revealed Wakayama's 3D-printed station building, boasting earthquake resistance similar to reinforced concrete, assembled in 2.5 hours, at roughly half the cost. Marriott International utilizes Adobe's AI platform for advertising campaigns, optimizing time and labor. Google's IA Overview, an AI-fueled search feature, could impact digital marketing. Pontrhydyfen, Wales, birthplace of actor Richard Burton, may see increased tourism with the release of his biopic in his centennial year.

📖 Barilla, for the second consecutive year, joins the project "A Scuola d’Impresa" initiated by Museimpresa, Archivio del cinema industriale and Liuc - Università Cattaneo to bring students closer to Made in Italy excellence through guided tours and a final Project Work. The focus is Barilla's "Mulino Bianco: un museo a portata di click," allowing students to create a virtual museum for Mulino Bianco's 50 years, integrated into the PCTO orientation pathways. Three classes from secondary schools in Parma have participated, including Liceo Artistico Statale Paolo Toschi and Istituto Tecnico Economico Macedonio Melloni. The Barilla Historical Archive, founded in 1987, contains over 60,000 documents and has been recognized by the Ministry of Culture as a site of significant historical interest.

🏨 Cortina d’Ampezzo will host Italy’s first Emblems Collection hotel, expected to open by late 2026, under the Accor, Invel Real Estate, and Prodea Investments partnership. The Hotel Bellevue Cortina D’Ampezzo, Emblems Collections, dates back to the late 19th century and will combine alpine charm with contemporary aesthetics post-restyling by Italian architecture firm pconp and interior design by Tihany Design. The luxury hotel will feature 80 rooms, including 27 suites with mountain views, a 500 sqm Spa, and both indoor and outdoor pools. The food & beverage options aim to be a local benchmark, with dishes blended from local and international influences. The project also emphasizes sustainability, incorporating high-efficiency energy solutions in line with Luxury & Lifestyle Sustainability Standards.

📈 Adutei's traditional Milan meeting led by President Giovanna Sainaghi revealed a new website aligned with market changes. Key focuses include networking, promotion, and training for its 27 members, highlighting Adutei’s foundational values and role. The site also underscores Adutei’s social commitment through a partnership with Siamo Coop, aiding job placement for young refugees and Italians. Since its 1982 inception, Adutei has witnessed significant tourism and technological evolution, though human contact remains crucial.

🚢 Explora Journeys launched the lower bow section of Explora IV at Fincantieri's Palermo facility in Sicily. The delivery of Explora IV is scheduled for 2027. The section will be outfitted before being transferred to the Fincantieri's Sestri Ponente for completion. Anna Nash, president of Explora Journeys, emphasized luxury ocean travel excellence. The fleet will include LNG-powered ships, showcasing sustainable luxury. Over €3.5 billion invested in six Explora Journeys ships, impacting Italy's economy by over €15 billion and creating thousands of jobs. Each ship requires over seven million work hours and employs around 2,500 people for two to three years.

💰 Illycaffè SpA approved its 2024 consolidated financial statements with €630 million in revenue, a 6% increase over the previous year. EBITDA grew 19% to €110 million with a margin of 17.5%, while net operating margin (EBIT) jumped 50% to €61 million, and net profit rose 42% to €33 million. The company rewarded over 1000 employees worldwide with a €1 million bonus. U.S. sales grew 11%, with online sales up 18%. Despite a challenging 2025 due to rising raw material costs, illycaffè plans a €120 million investment to double production and logistics capacity in Trieste.

🍷 Mack & Schühle Italia, a wine production and distribution company, showcases innovative projects Grapur and Genevitis at the 57th Vinitaly. Grapur, with a 9% alcohol content, is environmentally friendly and meets organic and vegan standards, featuring lightweight "Bordolese AIR" bottles from Verallia, "Nomacorc Ocean" closures, and "Ocean Action" labels using coastal plastic waste. Over 5,000 partner farmers cultivate wine grapes on more than 30,000 hectares for Genevitis, emphasizing regional Italian wine excellence and community support. Mack & Schühle Italia will host "Wine in Transition: embracing change in a dynamic industry" on April 6 at 14:00.

🌱 Rigoni di Asiago introduces compostable single-dose capsules certified by TÜV, targeting both consumers and the Horeca sector (Hotels, B&Bs, restaurants), to align with their century-old philosophy of environmental care, cutting-edge technology, and respect for territory. Retail market packs contain 5 monodoses of 20 grams each, featuring organic Fiordifrutta in Apricot, Mixed Berries, and Strawberry varieties, organic Italian Mielbio honey, and palm oil-free Nocciolata spread in Classic and Dairy-Free versions. Horeca sector offers 15-gram servings, with an exclusive addition of Bitter Orange and Cherry flavors starting spring 2025, supplied in 60-piece cartons with a counter display option for 120 monodoses, enhancing sustainable and quality breakfast options. Rigoni di Asiago’s commitment to sustainability is evidenced by reducing single-use plastic impact in the food sector.

🏠 Raffles' first hotel in Italy will open in 2027 on the shores of Lake Como in partnership with CL Hotel SPA and supported by UniCredit. The Raffles Lake Como will emerge from the renovated 1920s villa-style Grand Hotel Imperiale in Moltrasio, marking Raffles' fifth establishment in Europe. The luxury resort will feature 84 rooms, including 18 suites and 2 villas, many with lake views. Amenities will include lakeside dining experiences, Raffles Long Bar, Writers Bar, indoor and outdoor pools, a wellness and fitness center, a beach club, and private lake access from check-in.