Global Blue, cresce la spesa premium e lifestyle
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During 2019-2024, Tax Free Shopping increased by 8.5%, and Luxury Shopping grew by 5%. Stefano Rizzi and Denise Bolandrina from Global Blue noted that the rebound in travel led to increased personal spending. Despite inflation, 46% of high spenders felt unaffected due to Tax Free Shopping benefits. Europe saw a consistent 16% growth, while the Asia Pacific spiked by 127% in H1 compared to 2019. Italy, the top European shopping destination in 2024, experienced a 15% increase in Tax Free expenditure, attracting 25% American and 10% Arab shoppers. Ready-to-wear dominated with a 34% share, a 12% growth, and an average spend of €1,200, while watches surged by 32%. Tax Free Shopping is evolving towards a diverse spend, now including luxury, premium, and lifestyle brands, up by 39%.
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