Giuridico e Amministrativo

💸 Megavolotea, the loyalty program of Volotea, surpassed 800,000 subscribers in 2024, marking a 23% increase from the previous year. Benefits for passengers include reduced flight costs, priority boarding, registered luggage perks, a free 10kg cabin bag, and discounts on seat selection and checked baggage. Alex de Jesús, Volotea's chief experience officer, emphasized the balance between quality service and competitive rates, acknowledging customer-centric strategy effectiveness and a commitment to enhancing personalized service.

💾 Airbnb reviews hold critical importance in 2025 as they directly impact visibility and booking rates. Guests and hosts have a 14-day window to review each other post-stay. High ratings, particularly an average of 4.8+ over 10+ stays, help hosts qualify for Superhost status. Positive reviews are a key driver of trust and bookings, especially for travelers exploring new destinations. Listing accuracy, automated check-ins via Chekin, personalized guest experiences, and prompt feedback requests are strategies for better reviews. Additionally, responding professionally to all reviews reflects well on the host's commitment to guest experiences. Avoiding common pitfalls like ignoring reviews and being inconsistent or slow in responses is crucial for maintaining a good reputation on Airbnb. Chekin's automation tools help in improving guest communication and feedback, contributing to better Airbnb reviews.

🌲 The European Commission will enforce the EU Deforestation Regulation (EUDR) starting December 30, 2025, with micro and small enterprises having until June 30, 2026. The guidelines aim to help companies ensure products don't contribute to deforestation, promising up to 30% reduction in administrative costs. Over 300 meetings and 50 webinars have involved 15,500 participants to prepare stakeholders. Team Europe has invested €86 million to support sustainable supply chains, with public consultation on the delegated act open until May 13.

🔥 Martini Alimentare launches "Summer on Fire" limited edition with six specialties made from 100% Italian pork and chicken. The exclusive contest offers weekly chances to win one of two Napoleon electric barbecues until June 30, 2025, and enters participants into a final draw for a Napoleon Rogue professional barbecue by July 20, 2025. Registration for the contest is possible via summeronfire.it or WhatsApp with a purchase receipt.

🍺 Birra Messina Cristalli di Sale's national campaign "Chista si chiama Meravigghia" aired on April 13, spotlighting daily wonder inspired by Sicily. Michela Filippi, Marketing Director at Heineken Italia, aims to inspire consumers through the campaign's message of adding wonder to life. The spot is a 15” format created by LePub, directed by The Family, with Alessandro Messina as the narrator. It will be on air for the season on major national TV channels with significant digital activation managed by Dentsu. Birra Messina was founded in 1923 in Messina, and Birra Messina Cristalli di Sale, a lager with Trapani sea salt, was introduced in 2019, jointly produced in Massafra and Messina. Birra Messina Vivace, a new 4.5% ABV citrusy blonde beer, debuted in 2024 and is also produced in Massafra.

📝 Gender equality, strategic for work quality and organizational success, ensures equal opportunities in employment, professional growth, pay, and work-life balance. Italy's gender equality milestones include women's suffrage in 1946, maternity rights, removal of maiden name clause, and parental leave, shifting from legal protection to active diversity policies. Reference standard UNI/PdR 125:2022, introduced in April 2022, certifies gender equality management, requiring key indicators monitoring and periodic compliance checks. Benefits include reduced staff turnover, improved productivity, and enhanced corporate atmosphere, leading to stronger reputation and brand value. Certification process involves initial evaluation, policy creation, specific actions, and accredited entity audits. UNI/PdR 125:2022 certification signals commitment to equity and diversity as an added value for growth and innovation in the hospitality industry.

☕ Pellini Caffè introduces four new blends for professional channels (bars and restaurants): Assoluta, Virtuosa, Intrepida, and Spavalda, emphasizing artisanal craftsmanship in coffee selection and blend creation. A refreshed packaging design for the retail market features a modern visual identity and the integration of a new logo, symbolizing a century of tradition since 1922 and the company's roots in Verona. The logo redesign by Robilant's Roger Botti showcases a red coffee bean, denoting Pellini's dedication to quality. Beatrice Pellini, marketing director, highlights the brand's evolution while maintaining its family identity, Italian tradition, and artisanal quality in their blends.

🌱 Kikkoman® participated in the Fuorisalone 2025 during the Milano Design Week with an initiative themed "Mondi Connessi," transforming a Naviglio Grande tourist boat into an immersive Japanese spring experience. The event, in collaboration with Al.ta Agency, included five daily tours and evening aperitifs with over 300 guests on the first night, fully booked in less than 15 minutes on EventBrite. The boat was adorned with traditional Japanese elements and hosted activities for three days.

🍚 Grana Padano producers celebrated the Consorzio di Tutela's 70th anniversary in 2024. The U.S. is the third-largest foreign market, with exports of over 215,000 wheels in 2024, a >10% increase from the previous year. Mantova led production with 1,703,192 wheels (30.22% of total 5,635,153). 65.21% of production was by cooperatives, and 34.79% by industries from 135 dairies. Domestic market volume reached 142,000 tons, with Grana Padano leading at 42.5% share and a ~€17/kg price. Exports grew by 9.15% in 2024 to 2,685,542 wheels, with Europe taking 82% of exports. The U.S. saw a 10.53% increase to 215,037 wheels. Overall, 51.8% of 2024 marked production went abroad. Total 2024 production was valued at €4 billion, with €2.2 billion from exports (51.2%).