Prosecco DOC adotta per primo le nuove fascette tricolore di garanzia e anticontraffazione
🍷 Il Prosecco DOC is the first Italian wine to adopt tricolor security bands from the IPZS to combat counterfeiting and ensure quality. This initiative, led by the Consorzio di Tutela della DOC Prosecco, covers 660 million bottles annually. Key figures such as Lorenzo Fontana and Francesco Lollobrigida attended the first application ceremony. This new system includes QR codes for enhanced traceability and will debut on bottles for upcoming Winter Olympics, showcasing Italy's commitment to authenticity and quality.
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