California, ecco il profilo del turista italiano
🌍 Millennials prefer Los Angeles and San Francisco for relaxing vacations in California. As of the first 8 months of 2024, Italian visitors to California numbered 173,300 with projections of 207,000 by year-end, a +101% increase from 2019. Estimates for 2025 are 225,000 and 253,000 by 2028. In 2023, Italy was 17.9% of global arrivals to California, ranking ninth globally and third in Europe. California promotes sustainability with electric vehicle road trips and focuses on luxury segment and food experiences. 41% of Italian tourists stay 4-7 nights, and 32% for 8-14 days. Direct flights in June 2024 had a seat capacity of 26,500, rising to 27,400 in July and August. The expected total expenditure by Italians in 2024 is $490 million (+102% from 2019), with forecasts of $551 million in 2025 and $652 million in 2028.
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