Il Limone di Siracusa IGP protagonista nei maxi&led delle grandi stazioni
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Limone di Siracusa IGP's digital advertising campaign will run until January 5, 2025, across Milano Centrale, Roma Termini, and Roma Tiburtina stations. Launched on December 23 with an average of 30 showings per hour over 19 hours daily, it targets a potential reach of over 12 million people. Sponsored by Consorzio di tutela del Limone di Siracusa IGP and co-funded by the EU, it celebrates a world-unique product during its peak production season from November to April. The campaign coincides with the "Primofiore Invernale" lemon harvest. The Consortium, established on July 13, 2000, includes 163 members and represents 100% of Limone di Siracusa IGP production, which is 32% of Italy's total.
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