Zicaffè contro Zara: scontro sul nome dei coffee shop 'Zacaffè'
🌞 Zicaffè SpA, a family-owned Sicilian coffee roasting company founded in 1929, opposed Zara's trademark application for "Zacaffè" for its coffee shops on December 25, arguing it's too similar to their 1971 trademark. Zara, part of the Inditex group with €36 billion in revenue, applied for the trademark on October 7, 2024. The EUIPO will rule on potential trademark infringement and consumer confusion. This case highlights intellectual property challenges for family businesses against global corporations.
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