Enoturismo e sicurezza: arriva il 'driver discount' di Donatella e Violante Cinelli Colombini
🍷 20,000 Italian wineries host approximately 15 million visitors yearly, with distinct demographics: Canadians and Americans typically arrive via pre-booked tourism agency vehicles, while Europeans often drive themselves. The "driver discount" initiated by Donatella and Violante Cinelli Colombini offers a €10 reduction on enotourism experiences for designated drivers who are limited to one wine tasting, potentially the top wine like Brunello Riserva. The discount aims to encourage road safety. Wine tasting experiences range from €29 to over €150, with a distribution of 24% between €15-24, 32% at €26-35, 24% from €26-50, and 20% over €50. The wineries, Casato Prime Donne in Montalcino and Fattoria del Colle in Trequanda, pair tastings with local food and offer diverse experiences, like crafting one's own Supertuscan.
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