Costa Azzurra, gli stranieri trainano l’estate
🏖 Costa Azzurra, identified by France Tourisme's Osservatorio del Turismo as a top summer destination, maintains a strong hotel occupation rate of 81% in June 2024, equal to 2023 levels. Boosted by events such as Cannes' Lyons and Nice's Ironman 70.3, the region sees a 14% increase in Revenue per Available Room (RevPar). Airline bookings for July-September 2024 are up 17%, with North America leading the surge at 35% growth. Domestic airline bookings, excluding low-cost carriers, fell by 17%. Early July hotel occupancy on the coast hit 85%, up 4 points from 2023, with Nizza hotels full during the Tour de France's first weekend, reaching 90% occupancy on July 19. Overall, summer occupancy is expected to be around 85%, slightly higher than in 2023.
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