Onorato e l’onda luxury di Msc
🏕 MSC, through its Explora brand, is seeking to improve its presence in the luxury cruise market, as CEO Gianni Onorato acknowledges the company isn't as prominent as it should be. Onorato notes the challenge in Southern Europe, contrasting with more seasoned luxury cruise markets like the USA and Great Britain. MSC aims to design purely luxury itineraries to gain traction in this sector, encouraging Italian advs to favor the MSC brand, with optimism for significant satisfaction by 2025.
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