Fusioni & Acquisizioni

BISCOTTI, SNACK DOLCI E SALATI – Melandri Gaudenzio introduce sul mercato i nuovi Crunchy Snack Bites, un’innovazione significativa nel settore degli snack naturali. Questi prodotti rappresentano una soluzione ideale per…

💸 Yoga, an iconic Italian fruit juice brand since 1946, launched a new advertising campaign on April 13, featuring a slogan "Quando è vita, è Yoga" across major Italian TV and radio networks. Federico Cappi, Marketing Director at Conserve Italia (the cooperative group owning Yoga), highlights the brand's 80-year excellence and vitality. The campaign, active until the end of May and resuming in September, will be broadcasted in 15 and 30-second formats on TV, radio, and digital platforms. Conserve Italia, established in 1946 in Massa Lombarda (RA), involves over 14,000 Italian agricultural producers, processes over 500,000 tons of fruit, tomatoes, and vegetables, with a 2023-24 turnover of €1.2 billion and employs around 3,000 people.

📰 Hoplà, a leading plant-based cream brand by Trevalli Cooperlat, rolled out a new TV ad campaign created by ArteficeGroup on air from April 6 to 19. The campaign, designed to strengthen the brand's identity post-restyling, features 15- and 20-second dynamic visual spots. Media planning by Key Due Pubblicità ensures broadcast across prominent TV channels and an omnichannel social media strategy. Trevalli Cooperlat, with a €230 million turnover, stands among the top dairy groups in Italy.

🍺 Doppio Malto, an artisanal brewery and restaurant chain, inaugurated its 18th Lombard location in Monza’s historic center at via Bergamo 11. This new addition joins over 50 existing venues across Italy and France. Celebrating on Sunday, April 13, with a special ice cream cart offering beer-flavored ice cream from 11 am to 7 pm, Doppio Malto continues to expand, featuring 14 types of craft beers, a rich menu, and a special kids' menu for €10. The brand boasts a production capacity of over five million liters of beer in its Sardinian brewery.

📈 Numa Group boasts €80 million in revenue and €50 million in gross operating profit, with a presence in 36 European cities across 15 countries. In 2024, Numa expanded into the UK, launching Numa Bloom in London's Bloomsbury and acquiring lifestyle aparthotel brand Native Places, adding over 800 units in London, Manchester, Edinburgh, and Glasgow. Growth continued in Southern Europe with key properties in Spain and Portugal, and in Italy under General Manager Umberto Ottaviani. Numa entered Scandinavia with a property in Copenhagen. CEO Christian Gaiser highlights over 1 million nights booked, revenue growth exceeding 100% in 2024 over 2023, and plans for further national and international expansion in 2025.

???? Big Babol introduces "Big Babol Unicorn Eggs," bubble gums with banana, blueberry, and strawberry flavors, for a playful and varied taste experience. Available in supermarkets and hypermarkets, the jar format costs €2.29. A single-piece format is also offered for €0.20 at bars and tobacconists. The new product aims to make Easter more dynamic and fun with the slogan "Play big, and dream bigger.

🏡 Eurostars, under the Spanish Hotusa group, announced the lease acquisition of Eurostars Matera La Suite 5*, a boutique hotel in Italy, adding to its 12 existing properties in the country. The hotel, inaugurated in 2019, features 40 sophisticated suites and retains original elements of its historic building. Italy is Hotusa's third-largest market, with locations in Rome, Florence, Naples, Venice, and Palermo. Grupo Hotusa President Amancio López emphasizes the strategy to expand in Italy's premium segment. Eurostars Hotel Company, the hotel chain of Grupo Hotusa, operates over 270 hotels in 21 countries under 6 brands.

✈ Ryanair's summer 2025 in Italy features new routes but is affected by the increased municipal additionals, which led to limited growth in Rome and Milan since April 1. The airline focuses on Calabria, Abruzzo, and Friuli Venezia Giulia, where the tax was abolished. Calabria will see 40 routes with 13 new ones, 1.8 million passengers, and support for 1,700 jobs. Ryanair's $400 million investment includes €15 million for two new hangars in Lamezia Terme, expected to create over 300 jobs by 2026. Trieste gets 21 routes with 3 new, Pescara 19 routes with 5 new. Further investments are planned for Trapani Airport after Sicily abolished the additional on small airports. Ryanair appeals for the abolition of the municipal additional on all Italian airports, promising a growth plan with 40 additional aircrafts, $4 billion investment, 20 million more passengers, 250 new routes, and support for 1,500+ Ryanair jobs in Italian regions.

🏕 CDSHotels anticipates a strong summer in 2025 with bookings up 31% compared to the same time in 2024, driven by both international guests and an awakened national clientele. Early booking discounts of 10% ended March 31, while some properties offer a reduced 5% discount until April 30. French and Swiss bookings have surged, placing them at the top of the market, with Germans and English following, despite a slight dip in German reservations due to recession. The American market is burgeoning, particularly for the Baia Taormina due to the 'White Lotus' effect. CDSHotels expands with the upcoming late June opening of the CDSHotels Le Castella - Ninfe Saracene in Calabria, a 4-star Superior hotel with 85 rooms.

🌊 Ávoris, a tourism group led by Simón Pedro Barceló, has entered a new market niche by purchasing a cruise ship to operate on the Nile, according to Preferente. Egypt closed 2024 with a record 15.7 million tourists, up from 15 million the previous year. Nile cruises are in high demand among international customers, facing stiff competition among operators. The newly acquired but not yet operational vessel will offer personalized services to Avoris clients booking through its tour operators.