Fusioni & Acquisizioni

🏖 Evolution Travel recorded €5 million in sales in March, a 26.26% increase from the same period last year. The first quarter saw nearly €16 million in revenue, matching the pre-pandemic annual turnover. March had 982 sales (+13.26% compared to March 2024) with an average value of €5,306 per sale (+11.47%). The top destinations were the United States (€458,587), Egypt (€410,151), Japan (€398,850), Maldives (€385,882), and Kenya (€262,494). First-quarter sales reached €15,341,466, exceeding the previous year by 20%.

🏦 Ksl Capital Partners targets Jw Marriott Venice Hotel with a proposed €140 million purchase from Germany's Aareal Bank. Located on Isola delle Rose, the negotiations are ongoing, offering €55 million above the original €85 million paid by Aareal Bank 15 years ago to acquire the property from the administratively distressed Cit Group.

🚗 Noleggiare partners with Trenitalia's Intercity and Regionale to offer flexible, convenient travel solutions, merging train transport with car rental services. Travelers using Intercity and Regionale receive a 10% discount on pre-booked rental cars online, while X-GO loyalty program members enjoy a 15% discount plus additional free driver, young driver supplement, and unlimited mileage. This initiative aims to improve travel experiences, reduce limitations, and promote versatile mobility options. More details at https://www.noleggiare.it/it/trenitalia/.

🍪 Melandri Gaudenzio launches Crunchy Snack Bites, natural snacks made with select Italian apples. Offered in three flavors: Mixed Seeds, Sunflower Seeds & Cinnamon, and Sunflower Seeds & Cocoa Beans. Sugar-free, non-fried, preservative-free, catering to all age groups, including children, and suitable for vegetarians and vegans. Ideal for athletes as a quick energy source. Packaged in single servings to maintain freshness. Retail price: €1.29 per pack.

💸 Yoga, an iconic Italian fruit juice brand since 1946, launched a new advertising campaign on April 13, featuring a slogan "Quando è vita, è Yoga" across major Italian TV and radio networks. Federico Cappi, Marketing Director at Conserve Italia (the cooperative group owning Yoga), highlights the brand's 80-year excellence and vitality. The campaign, active until the end of May and resuming in September, will be broadcasted in 15 and 30-second formats on TV, radio, and digital platforms. Conserve Italia, established in 1946 in Massa Lombarda (RA), involves over 14,000 Italian agricultural producers, processes over 500,000 tons of fruit, tomatoes, and vegetables, with a 2023-24 turnover of €1.2 billion and employs around 3,000 people.

📰 Hoplà, a leading plant-based cream brand by Trevalli Cooperlat, rolled out a new TV ad campaign created by ArteficeGroup on air from April 6 to 19. The campaign, designed to strengthen the brand's identity post-restyling, features 15- and 20-second dynamic visual spots. Media planning by Key Due Pubblicità ensures broadcast across prominent TV channels and an omnichannel social media strategy. Trevalli Cooperlat, with a €230 million turnover, stands among the top dairy groups in Italy.

🍺 Doppio Malto, an artisanal brewery and restaurant chain, inaugurated its 18th Lombard location in Monza’s historic center at via Bergamo 11. This new addition joins over 50 existing venues across Italy and France. Celebrating on Sunday, April 13, with a special ice cream cart offering beer-flavored ice cream from 11 am to 7 pm, Doppio Malto continues to expand, featuring 14 types of craft beers, a rich menu, and a special kids' menu for €10. The brand boasts a production capacity of over five million liters of beer in its Sardinian brewery.

📈 Numa Group boasts €80 million in revenue and €50 million in gross operating profit, with a presence in 36 European cities across 15 countries. In 2024, Numa expanded into the UK, launching Numa Bloom in London's Bloomsbury and acquiring lifestyle aparthotel brand Native Places, adding over 800 units in London, Manchester, Edinburgh, and Glasgow. Growth continued in Southern Europe with key properties in Spain and Portugal, and in Italy under General Manager Umberto Ottaviani. Numa entered Scandinavia with a property in Copenhagen. CEO Christian Gaiser highlights over 1 million nights booked, revenue growth exceeding 100% in 2024 over 2023, and plans for further national and international expansion in 2025.

🦄 Big Babol introduces "Big Babol Unicorn Eggs," bubble gums with banana, blueberry, and strawberry flavors, for a playful and varied taste experience. Available in supermarkets and hypermarkets, the jar format costs €2.29. A single-piece format is also offered for €0.20 at bars and tobacconists. The new product aims to make Easter more dynamic and fun with the slogan "Play big, and dream bigger.

🏡 Eurostars, under the Spanish Hotusa group, announced the lease acquisition of Eurostars Matera La Suite 5*, a boutique hotel in Italy, adding to its 12 existing properties in the country. The hotel, inaugurated in 2019, features 40 sophisticated suites and retains original elements of its historic building. Italy is Hotusa's third-largest market, with locations in Rome, Florence, Naples, Venice, and Palermo. Grupo Hotusa President Amancio López emphasizes the strategy to expand in Italy's premium segment. Eurostars Hotel Company, the hotel chain of Grupo Hotusa, operates over 270 hotels in 21 countries under 6 brands.