Global mixology: Cinzano da Campari a Caffo, la Gen Z si dà all’alcol, i brand di gin vincenti
🍺 Campari sells Cinzano to Caffo 1915 for €100 million as part of a portfolio streamlining strategy. Caffo acquires Cinzano's sparkling wines and Frattina grappa and prosecco. In 2024, these brands generated €75 million in net sales. Despite perceptions, Gen Z consumes alcohol similarly to other age groups as employment increases. Alcohol consumption among Gen Z increased from 66% to 73% between March 2023 and 2024. Gordon’s leads gin sales with a 9.5% increase, while other brands like Bombay Sapphire and Tanqueray face declines.
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