Italianità e regioni nel carrello della spesa: l’analisi dell’Osservatorio Immagino di GS1 Italy
📊 Osservatorio Immagino di GS1 Italy reports a 4.5% decrease in volume but a 7.4% increase in value for products labeled as Italian in supermarkets, totaling over €11.3 billion. Products with Italian claims, geographical indications, or the national flag, accounting for 27.7% of references analyzed, grew by 28.3% in business volume. The DOP label saw a 9.1% growth, reaching €716 million in sales. Regional products in supermarkets saw a 5.2% increase in value, surpassing €3 billion, despite a 3.7% drop in volume, with Molise, Puglia, Sardinia, Valle d’Aosta, and Basilicata having double-digit growth. Trentino-Alto Adige leads in sales with over €406 million.
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