Distribuzione e Revenue

🏆 Simon Kucher's survey involved Italy, the USA, the UK, France, Germany, Spain, the Netherlands, and Gulf countries, forecasting tourism budgets in 2025 with a slight increase of just over 1%, not keeping up with expected inflation. Italy and France exhibit the most negative sentiment, with Italy's budget expected to decrease by 1% and France's by 1.7%. Conversely, the USA anticipates a 2.5% increase, and Gulf countries expect a 3.6% rise. Despite the cost concerns, 40% of respondents will pay more attention to accommodation expenses, with only 25% opting for destinations closer to home. Italians are even less likely to stay close to home, at 20%. Millennials (26-41 years) are most likely to cut accommodation spending, followed by Gen X (42-57 years), while travelers over 58 are least likely to reduce their vacation budgets. Despite general budget tightness, 20% of Italians will seek higher-quality accommodations, and 10% will choose better transport options. Over 40% of sports fans are willing to spend more on events, willing to pay 31% more for accommodation and 28% more for flights. Similarly, 41% of music tourism enthusiasts are prepared to pay more for lodging, and 39% for air travel.

🏡 In 2025, Spain's tourism focuses on 10 destinations: Madrid, Barcelona, Malaga, Alicante, Palma de Mallorca, Tenerife, Las Palmas de Gran Canaria, Valencia, Seville, and Lanzarote. Mabrian's analysis of the first semester shows Madrid and Barcelona as main hubs, with 24% and 21.7% of Spain's global demand, respectively. Tenerife could attract 3.7%, while Malaga and Alicante might reach 6.4% and 4.3%. Marketing efforts aim to promote these locations as year-round options.