TheFork Insights: promozioni e qualità guidano le prenotazioni nel 2024
🍕 TheFork generated €2.1 billion economic impact for 55,000 European restaurant partners. In Italy, TheFork brought 23 million consumers to restaurants, contributing €690 million in revenue and €73 million in savings to diners. Top cities for bookings in 2024 were Rome, Milan, Florence, Turin, and Naples, with Turin and Naples seeing the most significant growth. Consumer behavior showed a preference for dinner reservations (75%), Italian cuisine (31%), and spending €25-€50 per person (64%). Around 80% of bookings were made via the app. INSIDER restaurants constituted 25% of the platform's offerings and accounted for 30% of total bookings. The top 10 restaurant chains on TheFork showed substantial booking increases in 2024, led by brands like FraDiavolo and ROSSOPOMODORO.
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