Negli Stati Uniti le donne stanno ridefinendo il mercato del Prosecco
🍷 Women sustain Prosecco sales in the United States, with a 24% penetration rate, reaching 28% among females. U.S. purchases of Prosecco are made 60% by women, who have a 76% awareness rate compared to 69% among men. U.S. consumers earning over $80,000 a year represent 65% of Italian sparkling wine buyers, with 27% declaring incomes over $150,000. The export value of Prosecco to the U.S. increased by 42% in January-February, spurred by pre-tariff stockpiling. In 2024, Prosecco shipments to the U.S. grew by 15% in value, amounting to €491 million. Prosecco accounts for 33% of Italian wine sales in the U.S. and a third of all sparkling wine consumed there.
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