Conferenze e Fiere

🍽 Di Marco, creator of the Pinsa, features at the 75th Sanremo Festival from February 11-15, offering a unique gastronomic experience with a kiosk on Corso Imperatrice. Chef Ruben and Tony Effe present two limited edition Pinsas: Pinsa with artichoke salad and pecorino, and a vegan Pinsa with chicory and Roman chickpea cream. A showcooking event will be held on February 12 at 16:00. Special festival pinsas will also be highlighted in "Il Commento Croccante" segments on social media channels.

🍺 AssoBirra renews its presence and sponsorship at the Beer&Food Attraction 2025, the tenth edition, in Rimini from February 16-18. The sector directly and indirectly employs approximately 109,000 workers and generates over 10 billion euros in shared value. President Alfredo Pratolongo and General Director Andrea Bagnolini will attend, discussing future challenges and shared solutions for the out-of-home consumption market. A key economic sector with 101 billion euros in consumer spending (2024 data). A show cooking event with the Italian Federation of Chefs will feature on February 17, showcasing beer pairing with dishes by Executive Chef Antonio Danise. AssoBirra, since 1907, represents over 40 members, covering more than 92% of national beer production.

🍦 Toschi Vignola, established in 1945, marks its 80th anniversary in 2025 and introduces Amarena Zero+, a candied cherry without added sugars, offering -50% calories and free from artificial colors and flavors. Available in 230g jars, 1kg and 2.75kg tins, and as Variegato for gelaterias, the product maintains the traditional taste using vegetable fibers. Additional innovations include zero sugar and high-protein gelato powder bases for both dairy and vegan options, as well as five complete granita bases. Toschi's Essenza brand revolutionizes with clean label, free-from Creminot, a vegan hazelnut-flavored cremino made from chickpeas, and unique gastronomic gelato bases under Essenza Bistrot. The Essenza Pastry line caters to pastry chefs with clean label bases and enhancers for various desserts. Celebrating its 80th year, Toschi Vignola has evolved from a small Modenese reality to an international benchmark, exporting to over 80 countries.

🍷 The Consorzio per la Tutela dei Vini Valpolicella will participate in Wine Paris from February 10 to 12, marking its first appearance with 36 companies at the Italia Pavilion (6/B 060). They bring 240 wine labels, led by Amarone. The "Quality Heritage of Europe" (QHE) project, part of a three-year EU-cofunded program under Reg. UE n. 1144/2014, aims to raise European consumer awareness about quality agricultural products, partnering with Consorzio del Formaggio Parmigiano Reggiano, and includes fair participation in France and Germany.

🏢 On February 3, the 49th edition of Hospitality – Il Salone dell’Accoglienza was inaugurated in Riva del Garda, Italy, attracting over 70 selected buyers from 20 different countries. This international HoReCa sector fair, organized by Riva del Garda Fierecongressi, emphasized the importance of inclusivity in tourism, as highlighted by Federturismo President Marina Lalli. Innovations such as apps for managing bookings and customizing offers were discussed, alongside the significant theme of accessibility for all tourists.

🏥 From February 27 to March 1, 2025, a MICE sector event will be held in Naples at Stazione Marittima focusing on training, networking, and updates on new trends. Early bird registration is available until February 14 and can be accessed through the provided link.

🏕️ BIT 2025, the International Tourism Exchange, will be held from February 9-11 at Rho Fiera Milano with ASTOI Confindustria Viaggi featuring the established ASTOI Village. The event showcases major Tour Operators and facilitates networking. Revenue grew by 5-6% in 2024, with a 12% spike during Christmas and New Year. For 2025, a 5-7% growth is expected. Red Sea, Maldives, Orient, East Africa, Saudi Arabia, and Colombia are popular destinations. Challenges include higher accommodation costs and new entry taxes. ASTOI focuses on authentic experiences and digital transformation, allocating significant resources. ASTOI President Pier Ezhaya will speak on February 11 at 10:30 am at Bit4Job 2025.

🏖 Two out of three Italians are planning their summer vacations post-Christmas festivities, with over one in four also considering springtime getaways. On average, Italians spend €1,130 per person on vacations, which rises to almost €1,900 for extra-European trips. In 2024, 72% vacationed in summer, while 23% postponed to winter. For future travels, 65% already have summer plans, with 28% utilizing bridge holidays between Easter and May 1st. The sea is the top choice for 48%, followed by touring (16%), mountains (12%), and art cities (7%). Seventy-one percent intend to undertake cultural trips; half will spend a week away, with older travelers extending stays for long-distance destinations. Early booking is common, with 10% already booked in January 2025 and 74% planning to book later—65% will book online, increasing to 79% among Gen Z. Budget-wise, one-third plan to spend more in 2025 on travel and accommodation, with half maintaining the same budget. Buy Now Pay Later (BNPL) is considered by 26%, especially for those booking in advance or for high-cost packages.

📅 In Europe, eDreams notes that the United States and France lead with each accounting for 13% of total searches toward Rome. A significant increase in searches from Bosnia and Herzegovina (435%), Slovakia (279%), and Taiwan (156%) highlights the global appeal of Rome's Jubilee. Italian searches rose by 24% compared to last year. Monthly data shows a 30% increase in January travel searches, with a year-end surge: +36% for November, +77% for December, and +80% for January 2026. Spaniards, known for their devout Catholicism, make up 33% of bookings, followed by France (21%) and Italy (12%). Portugal leads new nationalities with bookings up by 138%, UK by 81%, and Romania by 53%. Bookings in January rose by 25% over the same period in 2024, with a notable 36% increase in April, influenced by Easter. Booking habits: 41% book less than a month prior, 36% from 31 to 90 days before, and 23% plan over three months in advance. Travellers' stays: 55% visit Rome for 3/4 days, 13% stay 5/6 days, and 21% opt for 2-day trips.

📣 Derby Blue partners with Italian singer-songwriter Clara (Clara Soccini) throughout 2025, starting with the 75th Festival di Sanremo on February 11. The partnership features Derby Blue's juices in Clara's "Febbre" music video and at Farmacia dell’Amore near Teatro Ariston. Clara, symbolizing the young generation with over 683,000 Instagram followers, embodies the innovative spirit of Derby Blue, a brand known for its blue bottled juices and sugar-free range. Marketing Director Gabriele Angeli of Conserve Italia, which owns Derby Blue, emphasizes the synergy between Clara's energetic image and the brand's dynamic identity.