Conferenze e Fiere

🍻 On March 3, Azotea in Turin hosted Milan's Carico for a guest night starting at 20:00. Bar manager Matteo Fornaro and Carico's owner Dom Carella, celebrated for his hospitality consultancy, offered a six-course menu with cocktail pairing at €65 per person (€40 for sips pairing). Azotea ranks 400th in Top 500 Bars, while Carico is mentioned in 50 Best Discovery, among the top 10 restaurant bars by Tales of the Cocktail, and ranks 198th in Top 500 Bars. Reservations at azoteatorino.superbexperience.com.

🍅 SOL2EXPO – Full Olive Experience at Veronafiere from Sunday, March 2, to Tuesday, March 4, features over 50 events including conferences, cooking shows, and tastings. Inaugural conference on March 2 (11:30 AM, Area talk pad.2) by SOL2EXPO-Nosmisma Observatory, with Agriculture Minister Francesco Lollobrigida and other officials. Key topics include EVO oil consumer perspectives, olive oil market in Italy and Europe, and Xylella solutions. Cooking demonstrations by chefs Andrea Perini, Claudio Rugna, and Emanuele Natalizio, and mixology sessions by the Women's Oil Association are also scheduled.

🍾 Treno dei Vini dell’Etna, organized by Strada del Vino e dei Sapori dell’Etna in cooperation with Ferrovia Circumetnea, has seen a significant increase in popularity, especially among tourists from Germany and the United States, including visitors from Finland, Belgium, France, Argentina, Australia, New Zealand, Japan, and Korea. The tour's numbers doubled from the previous season, with more regional train users indicating a growing trend in slow tourism. Departure stations are strategically located at Giarre, Riposto, and Piedimonte Etneo. The original guided itinerary included visits to Randazzo and Castiglione di Sicilia, with Etna Doc wine tastings and local products, while the 2025 edition will introduce a new enogastronomic route and include southeast Etna vineyards. An info point will open in Catania in March, and the Vinobus Etna Wine Bus project will launch, connecting Catania center to the southeast side of Etna.

🎾 FelsineoVeg SB will participate in Racquet Trend Expo, from 7 to 9 March at Fiera Milano Rho, showcasing their 100% plant-based product range, including the protein-rich Good&Green Mopur® Fitness line. The event features gaming sessions, with appearances by Regina Baresi and Anastasia Abbagnato on 8 March and a talk by Andrea Righi on the 9th highlighting healthy eating. The expo emphasizes the link between sports, well-being, and a balanced diet.

🏀 Over 4 million people in Italy have made watching sports in bars a popular ritual, contributing to significant revenue increases for restaurants and public venues. A Nielsen study finds that 57% of patrons would have stayed home if not for the live sporting events. Bars and restaurants experience a 19% income boost on days with live sports. Key upcoming events, such as Napoli vs Inter on March 1st, MotoGP in Thailand, Milan-Lazio on March 2nd, Inter vs Feyenoord on March 5th, and Manchester United vs Arsenal, Juventus vs Atalanta on March 9th, along with Formula 1 and ATP tennis tournaments in March, are expected to draw massive crowds. Live sports in venues offer a strategic way to increase profits by an average of 19%.

🏫 Constructed in 1385 by Bonifacio and Antonio Lupi for defense, Rocca Meli Lupi di Soragna near Parma transformed into a Baroque masterpiece by the 17th century with original furniture. Open to the public, it hosts the ghost legend of Donna Cenerina since 1573. Diofebo VI, the current prince with no direct heirs, lives there. The castle is part of a 23-strong circuit and hosts the annual "AperiPrince" before Christmas. Tours and events like weddings are offered year-round.

🍷 The Consorzio Asti Docg makes its debut at the Turin Wine Fair from 1st to 3rd March at the OGR Turin with 20 companies showcasing their protected productions including Asti Spumante and niche expressions like Canelli Docg and Strevi Doc. Events include masterclasses and culinary pairings, such as "All the nuances of Asti Docg" on 2nd March (12:30 PM), and a vertical tasting by Associazione Comuni del Moscato (1st March, 4:30 PM). Visitors must book via https://salonedelvinotorino.it/il-salone/.

🍷 The 27th edition of the Malvasia Festival is set for March 9-10, 2025, at the 5-star Hotel Slovenija in Portorose, Slovenia, featuring 60 producers from various Slovene regions and international exhibitors, displaying over 150 Malvasia wine samples. The festival celebrates the versatility of Malvasia grapes, offering tastings, workshops, and cultural experiences to wine enthusiasts. Entry fees range from €25 for one day to €40 for two days, with a reduced rate of €20 for sommeliers and students.

🏦 MoleCola joins the Italian Navy's Amerigo Vespucci on its Mediterranean tour from March 1-4 in Trieste, after the ship began a 20-month global circumnavigation on July 1, 2023. The voyage covers five continents, 30 countries, 35 ports, and over 46,000 nautical miles. The final Mediterranean leg includes 13 ports, ending in Genoa in June. MoleCola, a 100% Made in Italy cola created in 2013 from a 19th-century Piedmontese recipe, exemplifies Italian excellence by using only national products. It is available in classic, sugar-free, caffeine-free, and bio Fair Trade flavors, in 330 ml cans and 330/750 ml glass bottles, celebrating "italianità." Certified by Italcheck, MoleCola also supports Renken Onlus for child welfare in Senegal.

🍷 Partesa, a leading Italian Horeca channel service company, restarts its Wine Lab tour after last year's success, featuring over 130 wineries from Italy, France, Spain, Germany, Austria, Slovenia, and California. The 2025 tour kicks off with Wine Lab di Cuneo on March 3rd from 11:00 to 18:30 at La Porta delle Langhe in Cherasco (CN), spotlighting 70 producers. The Wine Labs offer tasting experiences, consultations, and continuous education, aiming at growth opportunities for industry professionals. After Cuneo, the tour will visit Milano Marittima on March 17th, Verona on the 24th, and Rome on the 31st, resuming in the fall in multiple regions including Piemonte and Lombardia. Registration is free for industry operators at https://www.partesa.it/wine-lab-savigliano. Partesa has been active for 36 years, operates in 15 regions with 36 depots, employs around 1,000 people, and serves over 34,300 Horeca clients, offering a portfolio of over 7,400 product references.