Mulino Bianco: per il compleanno speciale tornano i premi degli anni '80
🎉 Mulino Bianco celebrates its 50th anniversary with the return of iconic 80s collectible items in collaboration with Italian design brands Ariete, Celly, and Seletti. The first Mulino Bianco points collection was in 1978, offering the 'Coccio', with over 600 million "spighe" collected and 20 million 'cocci' reaching 6 million families. The 'Simpatica Sveglia' required 66 "covoni" to redeem in 1989. Over 20 million Italian families have participated in Mulino Bianco's points collection, with 84% of Italian families and 80% of households having participated at least once, owning an average of 6 items per home. The 50th-anniversary promotion runs until December 8th, with participation available through product purchase registration or by phone.
Condividi