La Piadineria apre il primo ristorante negli Stati Uniti: debutto a New York
🍴 La Piadineria opens its first American restaurant at 18 East 23rd Street, New York, in the Flatiron District. With over 530 restaurants, the Italian fast-casual chain expands to the U.S. after success in France. In 2025, over 80 new locations opened. CEO Roberto Longo emphasizes the strategic significance of entering the U.S. market. The restaurant adapts its Italian menu for American tastes, renaming items like "La Leggenda" to "Giulia" for easier pronunciation. Expansion plans continue into 2026 and beyond.
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