Aperture

🏕 Baia Holidays, an Italian hospitality group, will open its fifth campsite in Sardinia in July, bringing their collection to 13. Located in Santa Teresa di Gallura, the new campsite joins four others in the region, offers access to two walkable beaches, and is already bookable. Renovations included revamping pitches, services, dining areas, and adding mobile homes with 2 or 3 bedrooms. Baia Holidays now provides 4,500 pitches and 2,000 mobile homes totaling approximately 25,000 beds.

🏠 Accor will open the Hotel Giacomo Morra Alba - Handwritten Collection in Alba in March. The hotel features 92 rooms, including 4 suites, an inner courtyard, Green House communal spaces, a bar with a selection of wines, a fitness area, and 3 modular meeting rooms accommodating up to 80 people. The Handwritten Collection added 20 properties last year and has approximately 25 hotels under development and over 150 projects in negotiation.

🏠 Limehome acquired 3,000 new units in Europe in 2024, reaching a total of 9,000 contracted units across 150 European cities. About 50% of the company's overall growth is due to recurring partner contracts. In Italy, Limehome now operates 6 facilities in 4 cities and plans 7 more projects. New sites were added in Rome, Florence, and Milan in 2024, often repurposing outdated or abandoned commercial or touristic buildings.

🏢 The Social Hub opened its second facility in Florence on Viale Belfiore, following its 2018 debut on Viale Lavagnini. A €150 million investment produced a 9-story complex with underground parking, comprising two buildings separated by a commercial street and topped with a 7,000 square meter rooftop garden, Florence's largest panoramic terrace. The hub features 550 rooms, offering flexible stays from one night to a year, and one of Tuscany's largest coworking spaces at 3,300 square meters for 500 people. Additional amenities include restaurants, a bar, a pool, a gym, 32 offices, and 10 meeting rooms. Introducing a monthly subscription for service access and a dedicated app, the Florence opening, along with an upcoming Rome location in May, marks significant growth for TSH, with aims to expand further in Milan and Rome. Italy is set to become TSH's second most important market after the Netherlands, where it has 8 facilities and its headquarters in Amsterdam. CEO and Founder Charlie MacGregor expresses ambitions for innovation and integration with the local community.

🏦 Rocco Forte Hotels, focusing on expanding the group segment and increasing room occupancy, hosted its Showcase 2025 in Edinburgh at The Balmoral with top management and clients from around the world. Jan Arnold, VP Sales, noted that despite financial challenges in 2024 with yearly financials ending in May, the group is leveraging group segments for revenue growth. With identity based on the uniqueness, authenticity, and family spirit of its hotels, Rocco Forte is planning new openings in Milan, Noto, Naples, and Sardinia, and exploring opportunities in Saudi Arabia, the USA, Spain (Barcelona and Madrid), and Southeast Asia (Korea and Taiwan).

🏕️ Virgin Limited Edition's Mahali Mzuri camp in Maasai Mara is undergoing a full renovation, including a revamp of 12 luxury tents and common areas. The redesign, in collaboration with Lynne Hunt London, features contemporary African style with natural materials and a color palette complemented by red and black. East African artists' works will be celebrated throughout. The camp reopens in June 2025, in time for guests to witness the annual Great Migration from July to August.

🏨 B&B Hotels opened its seventh location in Piedmont, specifically in Settimo Torinese, targeting business clientele. The hotel features 194 rooms, a covered parking, a large congress center capable of hosting up to 180 people. B&B Hotels Italia, led by President Liliana Comitini, continues its national expansion strategy, aiming to strengthen its position in the mid-scale hotel segment, offering high quality at best prices for both business and leisure. Additional amenities include high-speed Wi-Fi, a restaurant, a bar, a seasonal Jacuzzi on the terrace, 24/7 reception, and buffet breakfast.

🏠 Masseria Secolario, situated in Palmariggi near Otranto, is set within a 70-hectare park of ancient olive trees and embodies the local culture through its Lecce stone construction. Fila's Hydrorep and Fob Xtreme products are used to protect stone surfaces from water and humidity without altering their aesthetic, providing hydro-oil repellent protection. Interior stone surfaces benefit from Fob Xtreme and MATT, a protective natural finish. For optimal cleaning, PS87 PRO diluted 1:5, and for regular maintenance, CLEANER PRO, are recommended; both cleaners are biodegradable. MATT finish can be reapplied as needed to maintain surface protection.

🏡 Evok Collection expands beyond France with Brach Madrid, opening a new hotel in Spain, Madrid. The hotel, designed by Jerónimo Pedro Mathet Rodriguez, is housed in a historic building constructed from 1919 to 1922, located at Gran Via no. 20. Brach Madrid, featuring a seven-story structure with a belvedere, stands where Victor Hugo lived from 1811 to 1812. The building served as the home of the Alfonsos family and their photojournalism labs from 1939 to 1990. Philippe Starck spearheaded the renovation and restyling, resulting in 57 rooms including 3 suites, a restaurant, a bar, a pastry shop, and a spa named La Capsule.

🏖️ Autograph Collection Hotels by Marriott launches The Isolano in Cres, Croatia, on March 13, boasting 49 rooms and suites, a sea-view restaurant, two outdoor heated pools, wellness offerings, and direct beach access. Designed by interior designer Kristina Zanic, it reflects Mediterranean life with local Brac island stone architecture. Features include private balconies, locally crafted wooden benches, smart tech, and five infinity rooms with pool access. Unique experiences like mixology workshops are available.