Innovazione

🍸 On August 29, Park Hyatt Milano launched “Spritz Mi,” the city's first spritzeria, offering the iconic Spritz with a twist for on-the-go enjoyment or as a quality take away. Aside from the classic Aperol, Prosecco, and Soda mix, an exclusive “The Bitter The Better” with Saffron and Cascarilla options are available. This innovative concept is served with Hoshizaki ice cubes for freshness and is located near the historic Mio Lab cocktail bar, in front of the Galleria Vittorio Emanuele II.

🍵 Ialty, a roastery founded in Barolo in 2019, partners with Tuttocapsule in early 2024 to promote coffee culture and quality, inspired by the region's wine excellence. Offering monorigin coffees from Brazil and Peru, they focus on sustainability, fair pricing, and adhere to biodinamic production standards. The collaboration includes Specialty Coffee by Pagliero, cultivated with strict adherence to organoleptic characteristics, and a mission to educate consumers about coffee's journey from production to cup.

🏠 Chekin's software optimizes operational efficiency and guest satisfaction in the short-term rental market, automating routine tasks such as booking management and guest communication. Property managers can focus on enhancing guest experiences, leading to increased satisfaction and repeat bookings. Integration with various Property Management Systems (PMS) allows for single-platform management. Chekin's automated messaging improves communication and personalization, contributing to positive guest reviews and loyalty, while upselling features provide additional revenue opportunities. Adopting Chekin can significantly increase a rental business's profitability and guest loyalty.

☕ Gise Caffè, a young company from Bologna, entered the offline market a year ago and has now launched its online sales platform, Gise Caffè Shop. It targets the 75% of Millennials who prefer online shopping and aims to cater to international customers. With a team where 65% are under 30, the company focuses on internal growth, education, and sustainability. Founded in July 2023, Gise Caffè employs 12 young people in the design and production of coffee machines and capsules. They offer 23 products including 8 coffee options, 10 hot beverages, and 5 leaf teas - all 100% Made in Italy. President Giovanni Zaccanti emphasizes investment in youth as the future of the company.

🎂 Michele Bertagnoli and Rebecca Cortese, young talents from Italy, were recently integrated into the Bauli Pastry Team as part of the Bauli Patisserie Academy's inaugural edition, which concluded weeks ago. The training program, launched in April, was a free initiative by Gruppo Bauli in collaboration with CAST Alimenti. The Academy aims to innovate in pastry product development, focusing on new ingredients, flavors, and sustainable production processes. Bauli S.p.A., founded in 1922, now employs around 1300 people and operates seven production sites.

🍷 Palazzo di Varignana, located in the Bolognese hills, offers a series of wine-centric experiences including grape harvesting, tastings, and guided tours, culminating with the "Cantina in Festa | Speciale Vendemmia" event on September 15. The resort's fine dining restaurant Il Grifone features a special menu by Chef Francesco Manograsso throughout September. Palazzo di Varignana cultivates 57 hectares of vineyards, producing 5 wine labels, with the latest addition being Villa Amagioia Blanc de Blancs Metodo Classico Brut. The enological project began in 2017 with the plantation of local and international vines. Their semi-underground cellar, leveraging concrete and stainless steel vats, ensures the preservation of the grapes' organoleptic properties. Varsana SPA offers a Sangiovese-based facial treatment. Wines are available online at palazzodivarignanafood.com and range from €15.00 to €19.00. The Varignana hills' microclimate and diverse soils contribute to the unique terroir for winemaking.

📱 Riu Hotels & Resorts' new chatbot, Claud·IA, developed with Google Cloud's DialogFlow and Emergya support, will soon be available in Italian, adding to Spanish, English, and German. Juan Campins, VP Digital Channels, highlights the move towards personalized real-time digital experiences. Claud·IA manages 75% of over 1500 daily customer queries instantly, with 73% of customers checking availability completing their booking. Multilingual expansion to French, Portuguese, Dutch, Russian, and Chinese is planned.

📱 AI generativa is transforming travel planning, offering recommendations on accommodations, dining, and attractions. However, AI tools have limitations; they reprocess web text without firsthand experience. Chatbots excel at answering complex queries, such as activities for kids on a budget, providing detailed responses based on online information. AI can inspire with unique suggestions, but users should beware of "hallucinations" or errors in the output. It's crucial to cross-check with reliable sources like Google Maps and TripAdvisor before setting out on a journey, ensuring up-to-date and firsthand information.

🎭 MSC Crociere e LEGO form a partnership to transform family vacations with the launch of MSC World America in April 2025. The cruise ship will feature the largest dedicated space for children, spanning over a thousand square meters, and hosting the first-ever sea parade themed on LEGO, complete with an interactive show. The Doremiland area will be the entertainment hub with a variety of technologically advanced activities, including the LEGO Family Game Show, which will challenge families in creativity and teamwork. MSC World America will boast seven distinct districts to offer guests a wide range of experiences.

📱 TikTok has become a key tool for young travelers in planning trips, with 71% of European TikTok users relying on platform advice for booking holidays. Gen Z and Millennials are increasingly using TikTok instead of traditional search engines, with 64% of Gen Z considering it their primary search tool. The platform is influencing the tourism sector, with 'hidden gems' becoming popular yet risking loss of authenticity due to viral exposure. TikTok's impact necessitates tourism operators to adopt innovative digital strategies to meet the demands of modern travelers.