Innovazione

🍸 Naturae Gin announces the launch of Herbarium, a new gin now available for pre-order, building on their botanical distillation heritage and sustainability values. Following their acclaimed Fructetum, Herbarium introduces a curated mix of herbal botanicals, representing a fusion of tradition and innovation. It is aimed at connoisseurs seeking unique, environmentally respectful spirits and marks a new chapter in high-quality gin.

🍕 Tasty Life, led by President Ugo Cosentino, initiates strategic expansion to grow its fishery brands and promote food treatment technology with the help of Brd Consulting, part of Fg Team Ltd. Federico Fiorentini appointed as Innovation Strategy and Growth Executive Director, Egidio Bagnato as Chief Financial Planner. The holding's brands, Pescheria Pedol (since 1929, recognized by Lombardy Region) and Bistrot Pedol, located in Milan's Central Market, along with Metacibus, developer of patented ultrasonic food treatment technologies, will benefit from a new 350 sqm research and production lab. Expansion plans include national and international openings of Pedol (Pescheria and Bistrot) and industrial and Horeca sector growth for Metacibus, supported by its innovative features and public/private contributions.

🍰 Pastiera napoletana, traditional Neapolitan dessert, embodies history, culture, and faith, enjoyed year-round, especially during Easter. Its key ingredient, quality cooked wheat from Chirico, established in 1895, ensures creaminess. Annamaria Chirico innovated cooked wheat preservation in tins since 1973, enabling year-long availability. The dessert requires exactly seven strips for its lattice top, a tradition maintained by Chirico, leading in the field and honoring Neapolitan heritage.

🏨 Welcomeasy, a hotel check-in management software, is renamed Wiisy effective from October 14. Wiisy is designed to streamline the check-in process and handle bureaucratic tasks efficiently, enhancing tourism presence management via a centralized platform both web and app-based. It securely stores check-ins, automatically sends reports to Portale Alloggiati Web and ISTAT, integrates with smart locks, self check-in systems, and major PMS, and calculates tourist taxes. The multi-account system facilitates team collaboration without extra costs, while also offering advanced analytics and reporting tools for occupancy data.

🏖️ Forrester Research predicts the global travel market will grow at a 6% compound annual growth rate (CAGR) from 2024 to 2028, outpacing the world economy. Global travel spending is projected to exceed 2019 levels, reaching over $2 trillion in 2024. The United States and Europe drive this growth, aided by rising middle classes in India, Indonesia, the Philippines, and Vietnam. International travel is expected to return to pre-pandemic levels by 2025, while the growth of online travel agencies (OTAs) is highlighted, with seven major OTAs accounting for nearly 46% of global online travel spending in 2024, up from 40% in 2022. The United Kingdom leads in online travel expenditure with 71%, followed by China and Australia. In key markets, travel spending accounts for up to 6.5% and 6.2% of total household consumption in the UK and the US/Germany, respectively. The U.S. remains the largest travel market, with spending predicted to reach $650 billion by 2028, up from $566 billion. The travel market in China is expected to recover to 99% of pre-pandemic levels by 2026, marking a significant rebound, while the UK is the second-largest European travel market, projected at $77 billion in 2024.

🍔 Burger King celebrates its 70th anniversary by revamping its iconic Whopper with a new recipe, developed in collaboration with thousands of Whopper lovers, featuring soft glazed bread and juicy grilled beef seasoned with spices, eliminating artificial preservatives, colors, and flavors. This change reaffirms Burger King's commitment to quality, taste, and authenticity while continuing its innovation journey.

📢 Celebrating World Tourism Day, Sanpellegrino, Italy's leading mineral water and soft drinks company, has recorded 851 million tourist presences in 2023, generating over €84 billion economic impact. Michel Beneventi, the company's administrator, highlights Sanpellegrino's role in promoting Italian tourism and culture globally. The "Factory of the Future" project, headed by Danish architect Bjarke Ingels, aims to attract global visitors to San Pellegrino Terme. In 2023, Sanpellegrino contributed €2.54 billion to Italy's economy, 0.12% of the GDP.

☕ Trieste Coffee Festival 2024, in its 9th edition, occurs in October with guided tours, workshops, and competitions like the Capo in B Championship. Organized by Freshmedia in collaboration with Associazione Caffè Trieste, Aries, and others, it coincides with TriestEspresso Expo from October 24-26. Key events include the International Coffee Day, "Aziende Aperte," and "Trieste Coffee Tour." The main theme explores the intersection of coffee with physical and digital spaces. Solidarity initiative "Offri un Caffè Buonissimo" supports A.B.C. Associazione per i Bambini Chirurgici del Burlo.

🍹 The St. Regis Venice, a five-star hotel near Piazza San Marco, revamped in 2019, combines art with mixology in its Arts Bar. The new drink list, "World Wide Icons Pop-Art," features 12 cocktails, including six new signatures inspired by art. Handmade Murano glassware from Berengo Studio and designer Mariapia Bellis complement the drinks. Highlights include "Willful Dart," an Old Fashioned-style rum and bourbon mix, and "Urban Grid," a Gin N° 3 based tribute to Mondrian's Composition C No. III, served in three uniquely shaped glasses.

🏖️ In response to economic uncertainties, the hospitality sector is focusing on local tourism. Post-pandemic "revenge travel" demand has shifted, requiring updated marketing and continuous training in advanced technologies for competitive success. The "staycation" trend, where travelers prefer destinations within 3-4 hours’ drive from home, demands tailored offers to cater to local experiences. Comprehensive multi-channel strategies, including geolocation services and personalized online content for local stays, are crucial. Investing in personalized services and loyalty programs is also advised to build strong customer relationships and ensure growth in uncertain times.