Innovazione

🍴 "Eating Out. A Global Survey on Attitudes and Behaviors" by CSA Research, sponsored by Fiera Milano and HostMilano, involves 8,000 respondents from Italy, Middle East, Spain, France, Germany, UK, and USA. Italians prioritize menu (27.7%) and ingredient taste (27.3%), while service is key in UAE (18.8%) and Saudi Arabia (22%). Local, seasonal products are preferred by 73.6% Italians, 73.2% Emiratis, and 69.3% Saudis. Innovative cooking techniques are important to 57.6% in UAE, 61.7% in Saudi Arabia, but only 24.5% in Italy. Sustainability matters more to Gulf respondents (66% UAE, 61.3% Saudi Arabia) than Italians (37.4%). Italians favor personal relationships over certifications for dining quality and choose family-run restaurants (86.5%) over chains (13.5%). Host 2025 will showcase the future of hospitality innovations.

🌍 By 2040, India, China, and the United States will dominate the global tourism market, with international travelers expected to reach 2.4 billion, a 60% increase from today. Indian travelers will quintuple over the next 15 years, typically booking international flights under 50 days in advance. The U.S. will continue to hold up to 40% of the travel market, with 78% of Americans willing to pay more for well-known travel brands. Spain is set to overtake France as the most visited country, with Mexico and Middle Eastern destinations like the UAE and Saudi Arabia, featuring projects like Neom and Expo 2030, also rising in popularity.

🥃 Agostino Arioli, a master brewer with over 30 years of experience, launched Birrificio Italiano Spirits within Birrificio Italiano, a pioneering Italian craft beer scene. The new line includes seven spirits: Amaro Marasso, Drytto gin, Capparis aperitif, and four beer distillates (Albedo line), each with a creative and punk soul. These spirits, designed for beer enthusiasts, are distributed through Birrificio Italiano channels and offered at their Milan location. They can be enjoyed neat, on the rocks, or mixed. The collection also features Albedo in its pure version and three refined in barrels of Moscato Giallo, Rhum from Martinique, and peated whisky. In October 2024, after perfecting the recipes and labels, the line was ready for distribution.

🎂 Mercanti di Spirits unveiled the exclusive "panettone Corricella 2024", following the success of their 2023 panettone. The new edition is a collaboration with Marturano Arte Pasticcera, an esteemed pastry shop in Naples. The panettone incorporates a premium gin from Procida, crafted with five island citruses, yielding over a kilogram of flavor. It comes in a beautiful box featuring Corricella di FeBe artwork or as a set with a gin bottle, encased in a luxurious box ideal for gin enthusiasts. Marketing manager Armando Follari highlights the product's exceptional and unique sensory experience.

🍯 "La Yogurteria" partnered with international leader "Nescafé" to create "La Yogurteria Art Caffè" in Naples, launching on November 8. Offering a unique experience including special coffees, frozen yogurt, and a Limited Edition Frozen Yogurt Nescafé. The partnership includes barista training at Nestlé Coffee Academy and a 100% responsibly sourced "Nescafé Espresso Bar" coffee blend. CEO Alberto Langella and Marketing Manager Paolo Pisano express excitement for the quality and innovation-driven collaboration. Visit at via Alessio Mazzocchi 42, Napoli.

🏆 At the 24th edition of Forum Retail, the acclaimed Retail Award recognized TESSABIT, BOEM, MAMMT, SALMOIRAGHI & VIGANÒ, AC Milan, AXIANS ITALIA, BAZR, PINKO, and THE KIDS ROAD for excellence in marketing, customer experience, sustainability, merchandising, DEI, AI, and more. Cristina Scocchia (CEO of illycaffè) and Martina Ferrario (CRM of Breitling) received special honors, while Decathlon and Brunello Cucinelli were commended for their transformative brand and project management contributions.

💻 Zucchetti, leading Italian software house, showcases solutions for wineries at SIMEI, major Wine & Beverage event in Rho (MI), Milan Fair district, from November 12-15, 2024. Zucchetti expanded its focus on the viticulture sector after incorporating Maxidata from Casteggio (PV) on October 1st, begun in 2018. Upcoming developments include web-accessible uve2k.Blue smart software and Web Agenti functionality for real-time sales agent operations. Integrations with Zucchetti solutions enhance management for related hospitality ventures and a Business Intelligence analytics web tool is expected by year-end, enhancing data visualization with machine learning algorithms.

☕ At Triestespresso Expo, Automatic Sas showcased Evoca Group's product range. Interviewed by Fabio Russo for HorecaTv, Franco Puppin highlighted Necta's Barista Classic and Pro models, Gaggia's offerings for Horeca, and the high-performance Solare Velluto for milk-based beverages. Solare Velluto pairs with an ice maker, ideal for trendy cafes. Other featured machines include Gaggia Vitro and Futurmat Sensius, both affordable and technologically advanced.

🖨 Vitiviniculture faces challenges due to climate change, new consumption trends, inflation crisis, and labor shortages. Decision Support Systems (DSS) use weather data to assess disease risk, aiding vineyard management with detailed information. Vegetation indices like NDVI diagnose crop vigor and issues, optimizing resource distribution. Robotics, still in infancy, anticipate labor shortages with autonomous agricultural robots performing tasks like mechanical weeding. These innovations represent a strategic lever for the industry's evolution.

💡 ILUNION Hotels and Les Roches Global Hospitality Education revealed that 60% of hotels have no specific innovation budget, and innovation is mostly driven by top managers, not specialists. Only 25% offer training in innovation, while 50% are reluctant to collaborate with startups. Over half proactively apply innovation, but less than half leverage insights from other sectors. The Barometer will be conducted periodically to track innovation efforts.