Nuovo direttore commerciale per Playa Hotels & Resorts
📌 Silvia Catena joins Playa Hotels & Resorts as the new Commercial Director for Italy, France, Spain, Portugal, UK, and Ireland, leveraging her extensive experience from TripAdvisor and Cara Hotel Marketing, where she managed over 70 Caribbean hotels for the British and European markets. Catena's role focuses on driving sales performance, enhancing partner relationships, and ensuring key partners are well-informed about Playa's properties. The engagement and training of Italian travel agents on www.playarewards.com are top priorities. This appointment marks a significant growth phase for Playa's European team, emphasizing increased agent involvement in emerging markets.
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