Usa: nel 2024 76,9 milioni di arrivi totali
📍 Over 70 CEOs representing as many destinations, more than 220 exhibitors and over 180 buyers from Europe and the UK attended the sixth edition of Brand USA Travel Week UK & Europe in London. Europe and the UK, key markets for the US, expect to welcome approximately 15 million visitors in the current year and forecast 16.9 million tourists by the end of 2025, nearing 18 million in 2026. Fred Dixon, CEO of Brand USA, predicts 76.9 million arrivals in 2024, exceeding 2019 levels, with an estimated 87.4 million arrivals in the following year and 92.7 million by 2026. Italy, as the fourth largest European market after the UK, Germany, and France, saw an 18% increase in visitors in the first nine months of 2024. In 2023, tourism spending hit $226 billion, a 31% increase from 2022, with Italy averaging $4,300 per capita. A positive outlook for 2024 forecasts a 16% increase from 2023. Lastly, global seat capacity rose by 9% from the previous year, maintaining the USA's status as the top long-haul destination.
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