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  • 1 min

Passa di mano il cinque stelle-icona di Forte dei Marmi: il Grand Hotel Imperiale agli emiratini di Emaar

🏡 The Grand Hotel Imperiale in Forte dei Marmi, a luxury 5-star property with around 45 rooms, was sold by Luxury Hotel Development to Emaar Properties, a leading global real estate company known for the Burj Khalifa and the Dubai Mall. The deal was valued at €40 million and includes Remo beach. Mohamed Ali Alabbar, a prominent UAE businessman, is behind the acquisition. Minor modifications are planned before a more radical overhaul of the suites.
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  • 4 min

21 Gr di Turismo: Storie di destinazioni

🏛 In Prague, the municipal council banned pub crawls, aiming for a different tourist type, as the Czech Republic leads in beer consumption with 128 liters per person last year. Local businesses and officials support the move, but agencies like The Drunken Monkey disagree. Prague earned $5 billion from tourism in 2019, with over 7 million visitors from organized tours. Uber considers a $20 billion purchase of Expedia. In Rome, Mayor Roberto Gualtieri plans to boost tourism quality and quantity, introducing an AI-based virtual assistant. Dunedin Airport in New Zealand implements a 3-minute hug limit to improve terminal traffic flow, while allowing up to 15 minutes in the parking area.
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  • 2 min

Travel Feed di Google: nuova era per gli annunci di ricerca alberghiera

💾 Google launched Travel Feed on October 21, transforming traditional static hotel ads into a dynamic format with real-time rates, images, and reviews directly in search results. Early testing with select hotels showed a 20% increase in click-through rates. This feature aims to improve user experience and transparency in hospitality marketing by providing updated and relevant information, potentially leading to higher clicks and conversions in hotel advertising campaigns.
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  • 4 min

Le declinazioni dell’ospitalità sostenibile premiate a Bolzano

🌟 The 2024 Hotel trade fair in Bolzano, held from October 21-24, showcased sustainable innovation in food, design, technology, and hospitality. Seventy entries vied for awards in categories like Sustainable Food & Drink, won by Pasticceria Giotto's Panettone involving 38 inmates in its production. Circular Product Design's top prize went to Steva Hemp's 100% hemp bed linen, while Gastrofresh's reusable, collapsible crates for produce won Sustainable Technology. The Cyprianerhof Dolomit Resort topped the Sustainable Tourism Pioneers 360°, recognized for its energy self-sufficiency and commitment to regional products.
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  • 5 min

Come integrare i Programmi Fedeltà nelle Operazioni del tuo Hotel

🛫 Hospitality competition necessitates integrating loyalty programs to maximize guest retention and loyalty. Key features of effective loyalty programs include flexible redemption options, tiered membership, integration with travel services, digital enrollment, and guest preference analytics. Benefits include increased guest loyalty, revenue, valuable data insights, and enhanced brand perception. Successful implementation requires aligning with brand strategy, simplifying enrollment, staff training, utilizing data analytics, and staying responsive to guest feedback and market trends. Technology plays a pivotal role, automating personalized experiences and facilitating service provider partnerships. Creating personalized guest experiences and exceeding expectations are essential for attracting and retaining loyal customers, ultimately leading to long-term brand loyalty and success.
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World Luxury Hotel Awards, Ambasciatori Palace “pigliatutto”: due premi per la perla romana di IHG

🏡 InterContinental Rome Ambasciatori Palace won multiple awards at the World Luxury Hotel Awards 2024 in Belfast, recognized by votes from over 300,000 global travelers. Opened in 2023, the hotel earned 'Best Luxury New Hotel' and 'Best Luxury City Hotel'. The on-site Scarpetta NYC, led by executive chef Riccardo Ioanna, received 'Best Italian Cuisine', 'Best Contemporary Cuisine', and 'Best Unique Experience'. Awards were accepted by Ioanna and Commercial director Paolo Muzzeddu.
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