Personalizzazione mediante IA, fra vantaggi e rischi
🏨 Travelport's study highlights the role of Artificial Intelligence (AI) in the travel sector, now managing over 10,000 identifiable options, up from about 500 just 15 years ago. Sandro Gargiulo, Travelport's director for Southern & Western Europe, notes that AI personalizes choices, simplifying data and enhancing customer satisfaction. Gabriella Galantis from Lufthansa Group emphasized the need for demographic studies and mentioned AI's utility in flight for turbulence avoidance and baggage scanning adjustments.
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