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Pompei, scoperto un nuovo tesoro: un grande settore termale

🏠 In Pompeii, a Unesco heritage site, a major private bath complex has been discovered, capable of accommodating up to thirty people, featuring a calidarium, tepidarium, frigidarium, and a dressing room. The remarkably intact peristyle is a standout element of the cold room. The bath complex, located in the southern part of insula 10, indicates the owner was a significant local figure, as suggested by the decorated walls in Second and Third Styles. Director Gabriel Zuchtriegel emphasized the owner's display of status, while excavation director Anna Onesti implemented innovative techniques to preserve the architectural elements.
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Federalberghi Roma e Aci: firmata l’intesa per gli hotel

🏠 Giuseppe Roscioli of Federalberghi Roma and Angelo Sticchi Damiani of Automobile Club d’Italia signed an agreement for special conditions for Aci and Aci Storico members booking stays in Rome through www.roma.italyhotels.it until 2027. The partnership aims to satisfy over one million Aci members across Italy and increase visibility for local hotels. Participating hotels offering discounts will be listed on the booking portal, which is also accessible via www.aci.it and www.clubacistorico.it.
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Free Webinar | +30% Revenue con Nozio V3R: Il Tuo Nuovo Booking Engine

📖 A free webinar on Tuesday, January 28, will showcase Nozio V3R, a cutting-edge booking engine that has boosted clients' conversion rates by +17%, room nights by +22%, and direct revenue by +30%. Exclusive promos will be offered to participants during the event. Interested parties are encouraged to register to learn how to enhance their direct bookings.
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Il turismo cinese in ripresa nel 2025

📅 Chinese tourism sector faced significant challenges over the last four years but shows signs of optimism, according to a December 2024 survey by Dragontrail among 465 Chinese travel agents. More than half predict outbound travel will return to pre-pandemic levels by the end of 2025, especially to Asia, North America, and Europe. Agents are focusing on niche segments and using platforms like Xiaohongshu and Douyin to boost sales. A full recovery is expected by 66% of agents by the end of 2025, with Asia and Europe leading. The Chinese market is divided into three main demographic groups, with post-00 and post-90 generations being the primary target for 43% of agents, mostly from first-tier cities. Silver tourism is also growing, with retirees seeking high-quality travel experiences. To reach Chinese travelers effectively, Douyin (69%), Xiaohongshu (56%), and Ctrip (56%) are the platforms with the highest conversion rates. Trade fairs in Mainland China and Hong Kong are essential for networking. Travelers are increasingly looking for Chinese language services, niche attractions, timely travel product updates, smooth electronic payments, competitive pricing, and dedicated offers.
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Confindustria Nautica esprime profondo cordoglio per la prematura scomparsa di Maria Teresa Di Matteo, Vice Capo di Gabinetto e Capo Dipartimento del Ministro delle Infrastrutture e trasporti.

📍 In Genova, on January 13, 2025, a key figure from MIT has been a reference for the national nautical industry for over a decade. Through discussions with Dr. Di Matteo, modernizing legal reforms for the sector were initiated. Their approach, marked by mildness and a strong capacity to listen and engage, has made a significant impact.
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Scrivi Descrizioni Perfette per i tuoi Appartamenti su Airbnb: La Guida Completa (2025)

🏠 With over 7 million active listings on Airbnb, effective property descriptions need to balance detailed information with engaging storytelling. A property's description should follow a strategic structure: an introduction of 50-100 words, a detailed description of 200-300 words, and a conclusion of 30-50 words. Tailor content to your ideal guest's needs, highlight appealing features, manage potential downsides creatively, and leverage property management software for consistent, optimized descriptions across platforms. This approach can lead to higher occupancy rates and revenue.
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Castello Sgr fa shopping a Roma: acquisito l’Hotel dei Borgia, sarà gestito da Leonardo Hotels

🏦 Castello Sgr acquired Rome's Hotel dei Borgia, now Leonardo Boutique Hotel Rome Monti, managed by Leonardo Hotels Central Europe. The 4-star hotel has six floors, a basement, approximately 5,800 sqm, 80 rooms, and a 170 sqm wellness area. In the first three quarters of 2024, Italian hotel investments exceeded €1.3 billion, a 52% increase year-on-year. Michelangelo Ripamonti of Castello Sgr highlights the strategic collaboration with Leonardo Hotels and the potential for sector growth.
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