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🏦 The Grand Hotel Sitea in Turino first opened on February 19, 2025. During the Covid pandemic, it was discovered that the hotel had no locks or keys as it had never closed before. Emiliano Lera founded the hotel; his family continues to run it four generations later, maintaining its independence. Long-time waiter Paolo spoke German to his dog and, after his passing, his grandson was unknowingly hired in the kitchen. Beppe Loi, the head barman for 40 years, created a cocktail that won a contest and is still served. General Manager Fabrizio Musso began working at the hotel at 18 and is now likening it to his family and home. Actor Marcello Mastroianni once waited to personally thank Musso. Centennial celebrations include a special menu by executive chef Davide Scabin and an initiative in collaboration with EBT, Exclusive Brands Torino, to highlight local entrepreneurial history. Federico and Nicolò Buratti aim to use the hotel to tell these stories and foster creative energies.

🍰 Portrait Milano's Cake Couture initiative celebrates Milan Fashion Week by merging fashion and high-end pastry, inspired by Salvatore Ferragamo's iconic shoe designs from the 1930s-50s. Pastry chef Cesare Murzilli crafted six cakes, mirroring the timeless design of Ferragamo's creations, available at the 10_11 Bar, Giardino, Ristorante. Cakes like "Dama," "Rainbow," "Avanguardie," "Damigella," "Iride," and "Argo" pay homage to Ferragamo's innovative style and Italian tradition.

🍀 Ireland Week in Milan, from March 9-17, celebrates St. Patrick's Day and Irish culture. Maria Sheehy, Irish Consul in Milan, notes strong Italy-Ireland connections with numerous flights. There are 18 Italian cities connected to 5 Irish airports, including Dublin, Cork, Shannon, Ireland West Airport Knock, and Belfast. Milan-Belfast route reactivates in March, with Aer Lingus and Ryanair expanding fleets and routes. Italy confirmed as the sixth-largest visitor source to Ireland in 2024, with an 11% increase over 2023, surpassing the international average growth of 10%. Tourism Ireland aims to spread tourism benefits across all counties and promote year-round travel for Italians, focusing on regenerative tourism.