Messina, Assoturismo: “Dobbiamo istituzionalizzare il turismo delle radici”
🌿 Italea, a project of Italy's Ministry of Foreign Affairs launched in 2024, aims to foster the return of Italian emigrants and their descendants, as part of the 2024 "Anno delle Radici Italiane nel Mondo" under the Pnrr project, backed by NextGenerationEU funding. In 2024, travelers of 'root tourism' spent approximately €5 billion, with expectations to reach €5.5 billion by 2026. Last year, arrivals for 'visiting the place of origin' exceeded 6.6 million, a 6.2% increase over early year predictions, generating about 34.4 million tourist stays. This form of tourism highlights areas often overlooked by mainstream Italian tourist routes, promoting sustainable tourism in regions affected by low growth and depopulation, from where 95% of Italian emigration originated.
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