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🏠 Independent hotel Palazzo Ripetta, led by Giacomo Crisci of Gruppo Ginobbi, has earned prestige within two years by joining elite clubs like Relais & Chateaux and receiving the Forbes Star Award. Despite the presence of international hotel chains in Italy being low at 20.1%, it's expected to surpass 22% in the next three years, leading to market consolidation. Recently, Gruppo Ginobbi began managing the five villas of Torre Sponda in Positano, indicating plans to replicate Palazzo Ripetta's successful model in heritage-rich, sustainable projects with a personalized service focus. The group is also exploring luxury extended stays and aims to expand into high-tourism cities like Florence, Milan, and Turin, as well as European opportunities through direct acquisitions and strategic partnerships, adhering to their discreet luxury model that emphasizes local identity, sustainability, and Italian excellence.

🏖️ The TTG Monitor survey at TTG Day reveals that 57% of foreign and 72% of Italian buyers prioritize the value of travel experiences over destinations. Italian tourists prefer deeply engaging with the location (76%), while 55% of foreign buyers agree. Transformative travel experiences are significant for 69% of foreign and 55% of Italian buyers. Multigenerational travel is increasing, reported by 72% of foreign and 50% of Italian buyers. Italy is seen as competitive by 70% of foreign buyers versus 30% of Italian buyers. Rail transport is valued for quality/price by 63% of buyers, local transport by 53%, and maritime by 52%. Artificial intelligence is primarily used by buyers for custom tour planning, traveler assistance, and creating marketing materials, with foreigners being more confident in its administrative and HR applications.