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Enit: “Germania primo mercato per l’Italia”

🏖️ In 2024, Germany emerged as Italy's top market for incoming tourism, with Germans accounting for 14.8% of arrivals in Italy's first 9 months, surpassing France (13.2%), the UK (7.55%), and the USA (about 5%). At ITB Berlin 2025, Enit Spa underscored the significance of the German market, highlighting 14 Italian regions' presence and engagement with over 250 operators. Italy's tourism ties with Germany are strengthened by the Ita-Lufthansa agreement, enhancing efficiency and Italian service elegance.
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Dal 2 aprile in Gran Bretagna solo con l’Eta

🚩 Starting from April 2, European citizens must request an Electronic Travel Authorisation (ETA) to enter the United Kingdom for up to six months, valid for two years or until the passport expires. Exemptions include UK citizens and EU residents in Britain. Applications can only be made online, requiring personal and passport details, a photo, and answers to questions. Currently, the fee is £10 (about €12), set to increase to £16, with responses typically received in minutes. It's advised to apply at least three days before travel. Transit passengers also need an ETA unless staying in the international airport area.
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Volonline Group, fatturato turismo a +35%

🏖 Volonline Group saw a revenue increase in 2024 with +35% in tourism and +15% in air ticketing. Prospects for 2025 suggest growth of around 46% in tourism and 20% in air ticketing. Ranked 245th out of 1000 European companies by Statista for Financial Times, Volonline experienced a 673.7% absolute growth rate and a 97.8% compound annual growth rate from 2020-2023. Founder & CEO Luigi Deli credits technology, digital developments, and comprehensive business unit creation, including B2B and B2B2C brands, for their positive performance.
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Silver Airways lascia improvvisamente lo scalo di Orlando

🛫 Silver Airways abruptly canceled all operations at Orlando Airport, leaving customers stranded during a busy weekend. The situation is linked to the airline's ongoing bankruptcy protection and restructuring phase. Speculations suggest a failed contract extension with the airport as a trigger. Despite this, Silver Airways remains active, flying to destinations like Fort Lauderdale, Tampa, and Puerto Rico.
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Tahiti Tourism nomina Vaihere Lissant nuova a.d.

🏖️ Vaihere Lissant has been appointed as the new CEO of Tahiti Tourisme, effective May 15, following Jean-Marc Mocellin's resignation. The selection process was led by board president Bud Gilroy and French Polynesia's Tourism Minister Moetai Brotherson. Lissant, with the organization since 2014, served as Chief Marketing Officer (CMO) for a decade, overseeing branding, communication strategies, and the launch of 18 B2C websites as part of French Polynesia's Sustainable Tourism Plan for 2030.
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Msc: Drew Barrymore sarà la madrina di Msc World America

🌞 Drew Barrymore, appointed as godmother of MSC Crociere's flagship, MSC World America, will perform the champagne-bottle-breaking tradition on April 9, alongside Orlando Bloom. The christening ceremony is set for the evening of Wednesday, April 9, at MSC's new cruise terminal in Miami, which will be inaugurated on April 5 and is touted as the world's largest. The inaugural cruise is a 3-night journey to MSC's private island, Ocean Cay MSC Marine Reserve in the Bahamas. MSC World America features seven districts, 19 restaurants, including the only Eataly at sea, 18 bars and lounges, and family-oriented outdoor area "The Harbour". Caribbean itineraries include stops at Puerto Plata, San Juan, and Ocean Cay in the Eastern Caribbean, as well as Costa Maya, Cozumel, Roatan, and Ocean Cay in the Western Caribbean.
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Emirates ed Expedia ampliano la partnership, i vantaggi per chi viaggia

✈ Emirates Vice President Adnan Kazim announced an expanded agreement with Expedia Group, integrating the New Distribution Capability (NDC) API directly into Expedia brands. This collaboration enables personalized booking experiences and ongoing access to Emirates' NDC content, simplifying the booking process. The partnership will also enhance loyalty programs and provide a broader range of options, including extra baggage and seat selection, creating tailored travel packages with Expedia's global hotel offerings.
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Stabilimenti balneari 40% del turismo italiano, la fotografia del Sib

🏖️ Italy's beach establishments represent 40% of its tourism sector, with 6717 enterprises in 2024. 42% are located in the South and on islands, while Emilia Romagna, Tuscany, and Liguria lead with 14.2%, 12.8%, and 10.9% of businesses, respectively. One-third of the establishments cover up to 500 sqm, 30% up to 3000 sqm, and 4% exceed 10000 sqm. Predominantly managed by men (69%), aged 40-64 with high school diplomas. The industry employs around 67,000 workers, 48,000 full-time, averaging 7 employees per establishment. In 2023, Italian beach tourist arrivals surpassed 175 million, with domestic visitors slightly exceeding foreign visitors at 89 million versus 85 million. Revenue-wise, 68% of businesses earn up to €250,000 annually, 18.6% up to €500,000, 10% reach €1 million, and 3.4% exceed that. Over the past decade, investments have focused on services rather than infrastructure. Beach services account for 41% of total revenue, followed by bars (24%) and restaurants (20%), which also help extend the season from 6 to 8 months.
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