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Priante, Enit: “La comunicazione del Giubileo ha creato l’effetto panico”

📌 Alessandra Priante, Enit president, reflects on the narrative surrounding the Jubilee event and its impact on tourism. Her comments came alongside easyJet's opening of a new base in Rome. Enit admits to overemphasizing crowd estimates for the Jubilee year, creating a panic effect that deterred regular tourists. Early spring data from Roman hoteliers indicate a slight decline in arrivals compared to 2024, despite expectations of significant tourist inflows.
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Ita Airways in Star Alliance “Si partirà da inizio 2026”

✈ Ita Airways is set to join Star Alliance by early 2026, following a positive verdict from the alliance's executive council. Theo Panagiotoulias, CEO of Star Alliance, expressed strong confidence in Ita Airways, enhancing the network's global reach. Joerg Eberhart, CEO of Ita Airways, is excited about integrating Made in Italy excellence into the alliance. Ita Airways will add 360 daily flights to Star Alliance's network, boosting its European presence, particularly in Rome and Milan. Dieter Vranckx, Lufthansa Group's CCO, committed to a smooth integration process.
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Dal Giubileo alle Olimpiadi I due volti dei grandi eventi

🏕 Rome's Giubileo fails to attract the expected tourist boom; December and January show no growth, even falling below previous year's numbers, according to Giuseppe Roscioli, president of Federalberghi Roma. Enit's president, Alessandra Priante, echoes similar sentiments, citing excessive expectations may have caused panic. The event's low turnout mirrors the Paris Olympics, suggesting a shift in tourism dynamics with destinations now choosing to select rather than attract tourists amidst overcrowding and travel demand spikes post-pandemic.
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Giappone e Vietnam al top per Viaggi del Mappamondo. Le novità

🏝 Viaggi del Mappamondo highlights Japan and Vietnam as top long-haul destinations in 2025, with Japan becoming the top revenue destination, showing a 20% increase, while Vietnam sees a near 59% growth compared to 2024. New Vietnam Airlines Milan-Hanoi direct flights start in July. Featured tours include "Expo, Kimono e l’Airone Bianco" in Japan for August and "Bangkok e Vietnam" with departures on 3rd, 10th, and 17th August, combining Bangkok with a 9-day guided tour through Vietnam.
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Axa, completata l’acquisizione del gruppo Nobis

💰 Axa completed the acquisition of Gruppo Nobis after preliminary agreements on August 1, 2024, for an initial consideration of €423 million. In 2024, Axa Italia grew by 22% to €6.2 billion in total premiums. Nobis had €600 million in gross premiums and €34 million in net profit in 2024, raising Axa Italia's turnover to €6.8 billion. Pietro Cazzola is appointed CEO of Nobis. Patrick Cohen and Chiara Soldano affirm the acquisition strengthens Axa's presence in Italy, particularly in Retail Damage, and promises growth and innovation.
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Volotea lancia l’Ancona-Madrid per Natale

✈ Volotea launches a direct flight connection from Ancona Airport to Madrid starting December 19, during the Christmas holiday season. Flights will operate twice weekly on Mondays and Fridays. This marks Volotea's third international route from Ancona, following Paris Orly and Barcelona, each also run twice a week. The airline aims to boost tourist flows between Marche and Spain's capital, with prospects of making it a stable annual service based on market response. Since 2012, Volotea has carried over one million passengers from Ancona.
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