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Growth in the hotel sector: HotelPartner Revenue Management expands presence in the UK

🏨 HotelPartner joined the Scottish Tourism Alliance (STA), aiming to optimize Scotland's hotel profitability and promote sustainable growth. Florian Augustin, Deputy CEO of HotelPartner Revenue Management, collaborates with STA members to develop sales strategies. Scotland's hotels saw an 8.5% RevPAR increase over 12 months to October, surpassing the UK's 2.4% in 2023. Investment in Scottish hotels reached £200 million, up 18% from 2023, with Edinburgh experiencing double-digit price growth. HotelPartner will attend ScotHot 2025 in February. The company, with around 70 employees, serves about 500 partner hotels.
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Salone del Mobile: crescono del 10% le ricerche di soggiorno su Milano. Il turista più atteso è lo statunitense

💰 Milan, with 43% of Italy's Tax-Free Shopping spend, sees a +10% year-over-year increase. The U.S. leads extra-EU nationalities with 17.8% of Design Week tourism demand. The most sought-after dates are April 8 and 11, 2025. Arab tourists top spending volumes at 16%, surpassing the Chinese at 12%. Chinese visitors spend the most per receipt (€1,982), followed by U.S. tourists (€1,756). Milan's central station area is the most popular, and the Fashion & Clothing sector accounts for 80% of Tax-Free Shopping.
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BWH Hotels: la prima Convention Pan-Europea a Palma di Maiorca

🏨 BWH Hotels, with over 4,300 hotels in more than 100 countries, held its first Pan-European Convention in Palma de Mallorca, attracting over 1,200 hoteliers globally. The event focused on growth, innovation, and sustainability, with keynotes from Steven Van Belleghem on customer experience, Sarah Duignan on hotel market performance, and Emmanuel Vivier on Artificial Intelligence. The convention emphasized global growth strategies and international leadership with CEOs from various European regions.
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Il Digital Marketing che fa crescere il tuo hotel

🏨 Sojern, a multinational digital marketing firm for the hospitality industry, serves over 10,000 active clients worldwide and boasts 300+ integrations with leading Booking Engines. The company analyzes 350 million traveler profiles monthly and has 100+ partnerships within the travel sector. Sojern's Travel Ecosystem helps hotels target likely bookers, optimizing campaigns in real-time across various channels, including Display advertising, Social media, SEM, and Metasearch. Its Pay on the Stay model requires no initial investment from hotels, as Sojern fronts the marketing costs and hotels pay a commission post-stay, ensuring a guaranteed and transparent ROI.
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21 Gr di Turismo: Distorsione della realtà

😎 Emilio De Risi delivered a lecture at the 24ore Business School's Destination Management master program, titled "Non chiamarlo copywriting. Scrivere e raccontare il turismo." Airbus plans to fly a hydrogen-fueled electric plane by 2035. McDonald's brand value is $40.5 billion, surpassing Starbucks for the first time since 2016. Denmark and Finland updated travel advisories for transgender individuals heading to the US, while Germany and UK also revised their guidelines for entry into the US. West Japan Railway revealed Wakayama's 3D-printed station building, boasting earthquake resistance similar to reinforced concrete, assembled in 2.5 hours, at roughly half the cost. Marriott International utilizes Adobe's AI platform for advertising campaigns, optimizing time and labor. Google's IA Overview, an AI-fueled search feature, could impact digital marketing. Pontrhydyfen, Wales, birthplace of actor Richard Burton, may see increased tourism with the release of his biopic in his centennial year.
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GLI ALBERGHI ITALIANI PROTAGONISTI A BERLINO

🏨 Confindustria Alberghi at the 27th IHIF in Berlin on April 2, 2025, alongside ITA, Invitalia, and Italian operators, discussed the future of the growing global hospitality industry. The Italian market saw a 30% increase over the 10-year average, attracting over €2.1 billion in investments in 2024. Rome, Venice, and Milan were investor favorites, but luxury destinations like Lake Como and Sicily also gained interest, accounting for 39% of transactions. "Vacant possession" sales spiked to 73%, indicating direct investor management, while "value-added" investments comprised over half of the deals. Italy's networking space at IHIF aimed to connect businesses and investors, with a special round table and event at the Italian Embassy in Berlin highlighting the sector's economic and social growth potential.
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