Il Trentino non accoglie turisti ma “cittadini temporanei”, racconta Giovanni Battaiola
🏖️ Giovanni Battaiola, president of Trentino Marketing, outlines a sustainable tourism strategy for Trentino, Italy. The plan emphasizes treating tourists as "temporary citizens" and balancing visitor flows by reducing influx during peak times and boosting spring and autumn visits. A pilot project in Madonna di Campiglio sets an ideal number of ski area visitors, promoting quality and sustainability in tourism and fostering harmony between visitors and locals.
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