Tony Loeb

🗺 Americans and Swiss are among the top spenders on Italian vacations, as revealed at the TTG Travel Experience by the Politecnico di Milano's Travel Innovation Observatory. In 2023, 52% of Italians took only one holiday, a jump from 36% in 2022, with 75% opting to stay within the country—second only to the 87% of Americans vacationing domestically. Americans spend the most in Italy, averaging €222.9 per day, while motivations for travel vary, with 40% of Italians relaxing, Americans seeking fun and adventure, and Germans and Swiss valuing shopping and sports. Solo travel is more common in the US at 18%, compared to 13% for Swiss and 12% for Germans. Payment in installments is favored by 42% of American travelers, 32% of Swiss, 19% of Germans, and 12% of Italians. Swiss lead in travel insurance uptake at 48%, followed by 47% of Americans, 32% of Germans, and 24% of Italians.

📖 Eleonora Lorenzini from the Politecnico di Milano reports increased tourism market growth with variable speeds across sectors. The hospitality industry faces significant price hikes affecting domestic vacation duration. E-commerce, representing 56% of the overall value, grows less than before while transportation e-commerce accounts for about 70%. Over 50% of Italian travelers now choose flexible rates, and payment installment options are a vital factor in travel service selection.