Gli italiani che acquistano online sono 35,2 milioni
💸 Italian e-commerce shows unstoppable growth, with 35.2 million online shoppers, an increase of 1.5 million from the previous year and 11 million in the past five years, revealed at the 20th Netcomm Forum. Smartphones lead device preference at 45.7%, with PCs at 48.1%. By 2025, product sales will constitute 58% of e-commerce, with significant growth in holiday stays, travel tickets, digital content, jewelry, and groceries. Online buyer demographics have shifted: younger in the past, now closer to national average with 60.4% men. Regional distribution shows 30% in the South and Islands, 26.8% in the Northwest, 22.8% in the Center, and 19.9% in the Northeast. Payment methods favor digital wallets (30.8%) and credit cards (26.4%), with 89% paying at the time of order. Online influences 40% of traditional purchase decisions, while physical stores influence 22.8% of online purchases.
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