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Tony Loeb

9104 posts
Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.
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  • 3 min

Il mercato degli aperitivi alcolici in Italia: verso una fase di normalizzazione

🍹 YouGov research reflects a stabilization in Italian domestic consumption of alcoholic aperitifs post-pandemic. Premixed bottled aperitifs, the most significant segment, dropped to 13.1% from 13.5% in 2023. Spirits ready to drink/serve fell from 7.0% to 6.5%, single-dose alcoholic cocktails from 5.9% to 5.2%, and single-dose sodas from 2.7% to 2.3%. Despite market declines, single-dose formats like sodati aperitifs and pre-mix cocktails (e.g., Spritz) saw an increase in purchase frequency and average volume per purchase. High socio-economic classes mainly drive purchases, with Northern Italy showing higher penetration and the South, including Sicily, identified as growth potential areas. Young consumers prefer single-dose pre-mixed alcoholic cocktails, 35-64 age groups favor spirits ready to drink/serve, and over 65s are inclined towards niche single-dose sodas.
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Ponti premia i dipendenti: obiettivi aziendali superati, riconoscimento extra per il valore generato

💵 Ponti awarded a special bonus of €1,937 to each employee for surpassing the goals set by the company's performance bonus scheme for 2023-2025. This initiative aligns with Ponti's sustainable and people-centric business philosophy as a certified B Corp. The bonus structure links payouts to both economic performance and sustainability indicators. In 2023, Ponti achieved gender pay equity with women making up 42% of staff and earning 0.7% above the national average, contrasting the national gender pay gap of -6.2% (Istat 2021). Additionally, Ponti introduced a 4-day workweek for production staff in 2024 (permanent in 2025) to enhance well-being and energy efficiency, and established a shared hours bank for employees' personal and family needs.
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Vino e Africa: una partita aperta tra opportunità e ostacoli

🍷 Africa, emerging as a dynamic wine market, is witnessing a growth in imports, with sparkling wines leading the charge, growing by 10% annually and constituting over a quarter of the continent's imports. France remains the top exporter to Africa, holding 34% of the market with $190 million in exports, followed by Spain with 21%. South Africa, exporting 3.5 million hectoliters in 2023, plays a dual role as a significant local producer and importer. Italy's exports to Africa have reached $20 million in 2023, with a growth rate of 11% annually over the last four years. Projections by Statista suggest the African wine market may reach $10 billion by 2025. However, growth is challenged by regulatory fragmentation, infrastructural gaps, and the need for investments in local operator training and product adaptation to consumer preferences. The next five years are critical, with Africa potentially accounting for up to 3% of global wine exports by 2030, valued at over $15 billion.
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