Colpo di scena: a ChatGpt non piace la vendita diretta E dirotta l’acquisto sulle Ota
💻 ChatGPT's traffic impact rose from 1.8% in August to 2.3% in September, a 230x increase since its November launch. AI favors directing traffic to OTAs like Kayak and Expedia over airline sites. Vik Krishnan from McKinsey highlights AI search responses often bypass direct links to airlines. Despite predictions, AI won’t end intermediaries. OTAs benefit as airlines see reduced direct traffic appeal. 95% of search traffic in the AI realm comes from ChatGPT.
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