Fedeltà oltre i semplici sconti: come si muovono i gruppi alberghieri
🏨 Marriott International enhances its loyalty program, Marriott Bonvoy, focusing on music, sports, food, and outdoor activities, partnering with Starbucks and offering a private concert in New York with Alex Warren. Phocuswright data reveals 52% of leisure travelers redeemed benefits recently, yet 63% of loyal customers chose alternatives. Hilton updates Hilton Honors with new tiers, teaming up with Explora Journeys. Meanwhile, 1 Hotels and Journey innovate with environmentally focused and independent hotel networks, respectively.
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