I panini cult di McDonald's tornano nei ristoranti per celebrare 40 anni di storia in Italia
🍔 McDonald’s celebrates its 40th anniversary in Italy in 2026. The journey began on March 20, 1986, with the opening of its first restaurant in Piazza di Spagna, Rome. Cristina D’Avena, with over 40 years in the music industry, leads the campaign. Starting January 7, over 800 restaurants reintroduced three classic sandwiches: CBO, 1955, and McRoyal Deluxe. The campaign, integrated across TV, social media, and OOH, features revamped '80s-'90s cartoons by Marco Albiero.
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