Mastercard: experience economy protagonista dei nuovi consumi
💰 According to Mastercard research involving over 15,000 Europeans, 51% of Italians plan to spend over 1,000 euros on travel and tourism focused on experiences in 2025. Top desired activities include gastronomy (85%) and cultural events (84%). In Italy, 90% prioritize travel, exceeding the European average (89%). Gen Z leads experiential spending, with 43% aiming for at least two significant experiences. Motivations: 47% for lasting memories, 41% for new perspectives, and 34% for sharing emotions. Most prefer experiencing with family (51%), partner (49%), or friends (33%). Italians are cutting non-essential expenses: 36% on fashion, 31% on tech. Experiential spending remains key in 2025, driven by global events such as the Uefa Champions League, the Cannes Festival, and the Venice Film Festival.
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