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Laura Alese - Federturismo Confindustria

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  • 2 min

Bcd Travel: anche il business travel preferisce il treno all’aereo

🚂 By 2025, two-thirds of 681 surveyed business travelers in Europe and Asia-Pacific would prefer trains over planes given comparable costs and times, according to Bcd Travel. Six out of ten anticipate the same number of train trips as the previous year, with 18% expecting more. One-third report company policies favoring trains for short distances, yet only 6% mandate it, and 60% lack clear communication. Main reasons include station accessibility (49%), comfort (46%), and the ability to work en route (41%). Sustainability is also a factor, with 31% valuing lower environmental impact—train travel can cut CO₂ emissions by up to 95%. Over 80% work during train trips, utilizing Wi-Fi and power outlets; 50% use the time to rest, mostly booking through providers' websites. Issues cited include delays and strikes (50%), overcrowding (43%), poor connectivity (33%), and high prices (30%).
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La Presidente Lalli interviene a “Orchidays. Talking Green. Quando l’orchidea diventa turismo”

🌱 On April 24, Marina Lalli, President of Federturismo Confindustria, spoke at "Orchidays – Nel fiore di Mattinata", the first festival dedicated to the wild orchids of the Puglia region, during the "Talking Green. Quando l'orchidea diventa turismo" session, emphasizing environmental sustainability as a key competitive factor for Italy's economy and the promotion of Agenda 2030 principles. The event highlighted Mattinata and the Puglia Region's shared commitment to tourism, aiming to promote Mattinata beyond summer with strategies for year-round tourism. Sustainable tourism is exponentially growing and is projected to reach $8.73 billion by 2031, with an annual growth rate of 18.8%. This shift is driven by travelers' increasing environmental and social awareness, with a preference for ESG-compliant destinations and experiences.
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  • 3 min

PARCHI DIVERTIMENTO ITALIANI: INVESTIMENTI PER 500 MILIONI NEL TRIENNIO 25/27

🎬 Italian amusement parks are launching their 2025 season with a €220 million investment, including €40 million for energy efficiency through solar park expansions and new water resource optimization plants. Despite economic challenges and increased energy costs, sector investments are up by 47% over 2024, aiming for €500 million by 2027. In 2023, the industry generated €350 million in revenue, 20 million visitors, and supported 60,000 jobs, including 30,000 direct employees. Attractions are diversifying with immersive experiences, contributing to a €2 billion economic impact.
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Enac: nel primo trimestre del 2025 il traffico passeggeri cresce del +8% rispetto all’anno scorso

🛫 Enac's "Monthly Report - March 2025 Traffic Data" reveals a passenger traffic increase of 8% in Q1 2025, with over 43 million passengers, surpassing pre-Covid (2019) volumes by 15%. Domestic traffic rose by 6% to 14.5 million, while international traffic jumped 9% to 28.7 million. Aircraft movements reached 347,000, up 5% from 2024 and 3% from the pre-Covid benchmark. Average passengers per flight climbed from 121 in Q1 2024 to 125 in Q1 2025, a 3.3% increase.
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Adr: all’aeroporto di Fiumicino attesi quasi 2 milioni di passeggeri per i ponti primaverili

🏨 Over 1.7 million passengers expected at Leonardo da Vinci-Fiumicino Airport from Easter until April 27, coinciding with the Liberation Day holiday. Daily traveler average exceeds 150,000, with peaks of 170,000. Popular European destinations include Spain, France, and the UK. The US and Canada lead intercontinental preferences. Full bookings to Sicily and Sardinia highlight national travel trends for both domestic and international tourists. For more information, visit www.adr.it.
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Human Company /Thrends: crescono le presenze internazionali per le vacanze outdoor

🏖 Italy expects 38 million international presences in 2025, a 1% increase from 2024, while domestic presences are projected to decrease by 2% to 29.7 million. The overall tourism presence is set to reach 67.7 million, generating a direct expenditure of €4.97 billion, nearly doubling to €8.85 billion when including indirect spending. The North-East and North-West regions are anticipated to show more dynamic performances.
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Banca d’Italia: a gennaio modesto incremento delle entrate e delle uscite turistiche rispetto al 2024

🏖 Italy's tourism balance of payments in January 2025 recorded a surplus of €0.3 billion, matching January 2024's figure. Tourism revenue and expenditure grew by approximately 6%, reaching €2.9 billion and €2.6 billion respectively. Over the three months ending in January 2025, there was a modest increase in revenue (1%) and a marginal rise in expenditure (0.3%) compared to the same period in 2024. EU travelers' spending rose by 3.4%, while non-EU spending fell by 1.3%. Italian spending abroad grew in EU countries but dropped in non-EU destinations by 2.5% and -1.2%, respectively.
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International Trade Administration/ Banca d’Italia/Omnio/Accor: stabile il turismo italiano verso gli USA rispetto al decremento di altri paesi

🏖️ Italian tourism to the United States in Q1 2025 remained stable compared to other European countries; while Germany fell by -28.3%, Spain by -24.6%, and the UK by -14.6%, Italy saw only a -3.4% drop in March 2025 from March 2024 and a marginal growth of +0.3% for the quarter. In 2024, 1.404 million Italians traveled to the US, a +5.9% increase from the previous year, spending a total of €3.182 billion. However, Omio reported a 16% rise in cancellations in Q1, with up to 40% spikes from the UK, France, and Germany. Despite this, Italian interest remains strong, particularly for long-distance travel and major cities. Accor Group forecasts a 25% drop in European hotel bookings in the US for the upcoming summer.
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Cna: si prevedono 9 miliardi di fatturato nei ponti primaverili

🏖 From April 19 (Holy Saturday) to May 4 (Sunday), the tourism business in Italy is expected to generate over €9 billion, despite weather forecasts not deterring domestic or international travelers. Over 20 million people are anticipated to travel for leisure, with 12 million staying in hotels or similar accommodations, including 5 million foreign tourists. The data is based on research by Cna Turismo e Commercio.
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Enit/Isnart/UnionCamere: nell’hotellerie il 60% delle camere occupate nel periodo pasquale

🏠 Italian hospitality businesses report nearly 60% room occupancy for Easter, with over 670,000 rooms sold generating €128 million. Notable booking trends for slow tourism areas exceed 70% occupancy, with a 10% increase over 2024. Art cities reach 63.9% occupancy, mountain destinations 61.3%, and spa towns 59.6%. Advance sales for spring holidays are promising: 57% for April 25th and 55% for May 1st. Foreign tourism contributes to this surge, with a forecasted 4.5% increase in airport arrivals from March to May 2025 compared to the same period in 2024 (6,826,831 vs 6,534,725; 96% leisure). The top five markets for holiday travel to Italy are the UK (15.1%), Germany (10.3%), the USA (8.7%), France (8.8%), and Spain (7.7%). Approximately 10% of departures to Italy are around April 17th, reflecting the country's strong tourist appeal. Summer 2025 bookings indicate 60% room sales for June, 64.8% for July, and 65.4% for August, with expectations to rise as the season approaches.
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