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Posts by author

Laura Alese - Federturismo Confindustria

764 posts
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  • 1 min

Enit/Wttc: nel 2024 il 13% degli occupati sono nel turismo

  • Laura Alese - Federturismo Confindustria
  • 6 Maggio 2025
🏖️ In 2024, tourism contributed to 13% of total employment in Italy, with predictions by Enit to reach 16% by 2034. Key events like the Jubilee and Milan Cortina Winter Olympics, along with strategic government actions including a historical reform in tourist guides, tax exemption for tips, and night/holiday work, bolstered the sector. Personnel shortages dropped from 350,000 in 2022 to about 260,000 in 2024. Unioncamere projects a demand for 551,000 to 683,000 tourism workers in the next five years, totaling 18% of Italy's workforce needs. Despite geopolitical concerns, the tourism-related workforce grew to nearly 2 million in 2024, a 2% increase from 2023, with tourist presences exceeding 458 million and the sector's total employment surpassing 3 million.
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  • 1 min

Cna/ColdirettiIxè: 10 milioni di turisti per il ponte del 1° maggio

  • Laura Alese - Federturismo Confindustria
  • 6 Maggio 2025
🏖️ Over the April 30-May 4 period, at least 10 million travelers, including nationals and foreigners, visited Italy, generating over €4 billion in business. Six million stayed overnight in accommodations, with international tourists, mainly from the USA, Central Europe, UK, and Asian countries, reaching 2.5 million. The average stay was three nights for nationals and four for foreigners, indicating growth. Notably, 600,000 stays were recorded in 26,000 agritourism establishments.
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  • 2 min

ISTAT: crescono i single in viaggio

  • Laura Alese - Federturismo Confindustria
  • 6 Maggio 2025
🏖 In Italy, the single traveler market is worth over €1 billion and caters to 8.4 million singles, a number that is steadily rising. Singles, especially those between 35-55 years old, possess more free time and economic resources. Despite a 4.3% increase in average monthly consumption to €2,738 and a nominal annual family income rise to €37,511 in 2023, real terms saw a 1.6% decline. Yet, singles maintain strong spending capacity, making them valuable for the travel industry, particularly for cultural, sports, wellness, and social experiences.
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  • 6 min

Mastercard: lo shopping vale il 24% della spesa totale effettuata dai turisti

  • Laura Alese - Federturismo Confindustria
  • 6 Maggio 2025
💰 In 2024, shopping in Italy saw a positive trend with 24% of total tourist spending. International tourists contributed 51%, with clothing purchases leading at 70%. Lombardy, particularly Milan, accounted for nearly 30% of shopping expenditure. American tourists spent the most outside of Arab and Asian visitors, with their spending up 10% from 2023. Central Italy's regions Tuscany and Lazio contributed 35%. Overall, shopping growth was 18%, with domestic spending up 22-24% and international up 13%. U.S., Germany, Switzerland, Austria, France, and the UK were the main shoppers, with U.S. tourists making up 20% of international shopping and the highest average spending over 120 euros. Turkish shoppers' spending surged by 70%, while spending from the UAE grew by 22%. Mastercard's analysis highlighted seasonal and merchandise trends, with Americans favoring late spring to early summer and September-October for their shopping trips in Italy.
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  • 2 min

Salone del Mobile 2025: la settimana dell’anno con più acquisti Tax Free Shopping a Milano

  • Laura Alese - Federturismo Confindustria
  • 28 Aprile 2025
🏨 During the 2025 Salone del Mobile in Milan, Tax Free shopping saw a 77% increase over the prior three weeks and a 93% surge from the year's weekly average. Despite a general spending drop of 15% and a 9% decrease in average receipt from 2024, this period generated unparalleled expenditure volumes. Chinese shoppers, top spenders at 15%, showed a 49% decrease in spending, while spending by Arab clients rose by 27%, making them the second-highest spenders at 14%, coinciding with Ramadan's end. Americans were third at 12%. Via Montenapoleone accounted for one-third of total Tax Free spending, maintaining stable volumes and witnessing a 9% average receipt increase from the previous year. Global Blue added three kiosks at Malpensa Airport to manage increased tourist flows.
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  • 1 min

Enit, il direttore marketing è ora Bonavolontà

  • Laura Alese - Federturismo Confindustria
  • 28 Aprile 2025
📍 Mariano Bonavolontà, age 39 with nearly seven years at Enit, becomes the new Chief Marketing Officer of Enit Spa, succeeding Maria Elena Rossi. Bonavolontà, who is from Abruzzo but now based in Rome, boasts three degrees and a Ph.D., and is fluent in four languages. He has a passion for art and literature. For more, visit www.enit.it.
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  • 1 min

Direttiva UE pacchetti, Santanchè: “Lavoriamo per giusta sintesi a tutela di consumatori e imprese”

  • Laura Alese - Federturismo Confindustria
  • 28 Aprile 2025
🏖️ The EU Directive on All-Inclusive Packages is under scrutiny, with concerns over protecting both consumer interests and the Italian entrepreneurial fabric, mainly comprised of SMEs. Minister of Tourism Daniela Santanchè commented on the ongoing discussions in the European Parliament's Committee on the Internal Market and Consumer Protection regarding amendments to the 2015/2302 Directive revision proposal. For more details, visit www.ministeroturismo.gov.it.
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  • 3 min

Etc: gli europei viaggiano di più con soggiorni più lunghi ed un aumento del budget

  • Laura Alese - Federturismo Confindustria
  • 28 Aprile 2025
🏖 European Travel Commission's research finds Europeans planning longer stays with higher budgets despite a 3% drop in overall travel intent to 72%. Top travel intent countries include Poland (80%), the UK (79%), Netherlands and Spain (75%), Italy (73%), while France (65%), Belgium (68%), Austria and Switzerland (69%), and Germany (70%) are less inclined. Interest in Eastern Europe rises by 3%, while Mediterranean destinations see an 8% dip in popularity. From April to September 2025, 27% plan three or more trips, an increase of 6%, and 42% aim for 7-12 night holidays, up by 11%. Budgets are rising, with 30% expecting to spend €1,501-2,500, up by 7%, and 17% over €2,500. Inflation cost concerns fall from 23% to 17% annually, and personal finance worries drop to 14%, down by 3%. Spending priorities are accommodation (27%), food and drinks (20%), and activities (16%), with younger travelers favoring shopping (15%) and luxury experiences (11%). Southern and Mediterranean Europe remain popular, but interest is declining as travelers seek alternative destinations, with Austria, Bosnia-Herzegovina, Albania, Belgium, and Bulgaria noticing a ~1% rise in interest. Established destinations attract 53% of vacationers, while 35% prefer
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  • 3 min

Condè Nast Johansens: Italia terza tra le destinazioni di lusso preferite

  • Laura Alese - Federturismo Confindustria
  • 28 Aprile 2025
🏠 Italy ranked 3rd (26%) in luxury travel preferences for 2025, according to Condé Nast Johansens' annual survey, behind the UK (50%) and Spain (30%). France and Portugal followed at 25% and 16%, respectively. The average consumer income is £73,000 with £6,900 spent on holidays, primarily aged between 55-64 (32%) and over 65 (34%), with women comprising 65% of respondents. 91% plan to travel abroad favoring 7-9 night stays (37%), city breaks (69%), beach holidays (58%), and countryside retreats (51%). Interests include good food and drink (76%), outdoor activities (55%), art and culture (48%), and wellness (44%). Luxury travelers prefer boutique hotels and resorts (60%), valuing comfortable beds (72%), breakfast included (69%), and quality dining options (60%). Wellness-focused travelers desire indoor pools (81%), hot tubs (73%), and saunas (68%). Influencers impact 21% of booking decisions, with Instagram (69%), Facebook (48%), and TikTok (22%) as top platforms for inspiration. Active engagement includes posting about accommodations (36%), tagging them (30%), writing reviews (27%), and sharing links or stories (22%). Events interest 63% of respondents with high demand for afternoon teas (38%) and wine tastings (33%). Paris
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  • 3 min

Telepass/Seed Digital: incremento nelle ricerche dei viaggi per i ponti primaverili

  • Laura Alese - Federturismo Confindustria
  • 28 Aprile 2025
📊 Telepass commissioned Seed Digital for a web search analysis, identifying spring break travel trends for April 25 and May 1, 2025. Comparison between June 2023-March 2024 and June 2024-March 2025 showed a 7% increase in searches, surpassing one million. Italian destinations dominated with 87%, Sicily (47%) being the top region, and Ischia (21%) the most searched location. Air travel searches comprised 49%, with a nearly 50% peak between January-March, followed by "cruise" searches at 39%. Italians focus on "offers" (over 55,000 searches) and "travel ideas" (over 51,000).
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