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🏖 Roma, in the first half of 2025, saw a 5% increase in luxury tourism compared to 2024, with an average stay of 4.1 nights. The city recorded over 51 million presences and 22 million arrivals in 2024. Known for its 500+ five-star hotels, it's second only to London. By 2027, 14 new luxury hotels will add 1,500 rooms, with investments totaling €421 million. Major openings include Mandarin Oriental and Four Seasons. €13 billion supports urban regeneration.

🍽️ 21 October, Milan: The inaugural Stati Generali delle Proteine Alternative at Fondazione Feltrinelli aims to advance sustainable food systems through alternative proteins. This event projects a global market potential of over €900 billion and 10 million jobs by 2050. Italy leads Europe in research, leveraging its scientific, industrial, and gastronomic heritage. Sessions span research, industry, ethics, and communication. Notable participants include Maurizio Bettiga, Salvatore Fusco, and Ilaria Bertini.

🍬 World Trophy of Pastry, Gelato & Chocolate on November 8-9, 2025, at Hotel Roma Aurelia Antica. Participating countries include Senegal, Peru, Vietnam, and more. Teams of three professionals and a manager will compete, creating two artistic pieces and various desserts. Italy's team comprises Nicolas Vella, Marco Andronico, and Fabio Cascio. Awards ceremony on November 9 at 6:00 PM. Concurrent events: World Trophy of Professional Tiramisù on November 7 and Cake Artists World Championship on November 10.

📅 Napoli witnessed a 30% increase in visitors in September 2025 compared to 2024, totaling 1.83 million tourists. This rise continues a trend from 2024, with July 2025 seeing 1.8 million visitors versus 1.3 million in July 2024. During the San Gennaro weekend, over 580,000 tourists visited, with 400,000 from September 19-22. By year-end, Naples expects 20 million tourists. Teresa Armato attributes this growth to cultural promotion efforts and initiatives for the Giubileo.

???? TTG Travel Experience in Rimini will showcase new MWP virtual cards for B2B payments, developed by Sekurest and Worldpay with Mastercard Wholesale Program. These cards support travel agencies, tour operators, and management companies in making secure and transparent payments for flights, hotels, and more. Over 13 card types, real-time issuance, and fully digital activation are available. Carlo Schiavon, CEO of Sekurest, emphasizes the strategic role of these cards in enhancing the Italian travel sector.

📶 Intemundial will attend TTG Travel Experience in Rimini, introducing eSIMs as part of travel insurance packages. The eSIMs enable travelers to access immediate data connections upon arrival, without extra costs for agencies. Activation takes seconds and eliminates the need for physical SIM cards or additional procedures, enhancing traveler experience. This service is included in selected policies without affecting pricing or sales processes for agencies.

📊 Nel 2025, SiteMinder ha rivelato che solo il 16% dei piccoli hotel riesce a concentrarsi sull’acquisizione di nuovi ospiti, mentre il 49% si dedica alle operazioni quotidiane. Il 53% degli albergatori vorrebbe incrementare le prenotazioni. SiteMinder ha lanciato Little Hotelier, una piattaforma mobile-first per i piccoli hotel italiani, includendo "Dynamic Revenue Plus" e "Channels Plus" per ottimizzare ricavi e visibilità. In Italia, le catene alberghiere rappresentano il 21,1% delle camere e il 7,5% degli hotel.

☕ Il 97.7% degli italiani consuma caffè; 71% giornalmente. Il 30 settembre, a Roma, dati presentati durante un evento sul caffè. Il consumo maggiore tra 35-65 anni supera il 75%. Preparazioni: cialde/capsule (59.5%), moka (55.2%), macchine automatiche (34.4%). Espresso, preferito dal 51.6%, associato a convivialità (83.2%). Poca conoscenza della filiera: 44.1% crede che l’Italia coltivi caffè. L'Arabica è nota al 90.4%. Giovani meno informati.

💰 30 settembre 2025, Roma: 8 miliardi di euro destinati all'Italia, frutto del primo WTTC Global Summit ospitato nel paese. Questo massiccio investimento dimostra la fiducia globale nell'Italia, con importanti aziende pronte a collaborare. Il Ministro del Turismo, Daniela Santanchè, sottolinea l'opportunità di crescita e creazione di posti di lavoro, citando il turismo come un potente ascensore sociale. I risultati sono attribuiti alla stabilità e credibilità ripristinate dal Governo Meloni.

📊 Italia secured €8 billion, the largest investment at the Wttc in Rome, as revealed by Tourism Minister Daniela Santanchè during the Global Leaders Dialogue. By 2025, Europe's tourism sector is projected to be worth €2.6 trillion, employing 41.3 million, with 48.7% women and 13.1% youth. Africa constitutes 7.8% of global tourism, led by South Africa, Egypt, and Morocco. Focus areas included public-private partnerships and mobility for barrier-free travel.